Expect a big spike in traffic on your listings over these two days. Are you prepared for the big sale days? Are you ready to make sure most of the shoppers who land on your detail page click on the “Add To Cart” button? Do you have a plan in place to deal with the new inventory restrictions imposed by Amazon? Here are a few actionable tips to help you from our Amazon expert:
1. Keeping in mind the unexpected FBA inventory restrictions, it would be best if you prioritized your bestselling SKUs.
2. If you can’t send in stock now, consider the FBA removal order and create room for your high-selling products.
3. Drive external traffic to get an edge over your competitors. Use your email list and social media channels to create a buzz about your upcoming deals.
4. Keep your efforts going even after the event ends. These types of sale events have a halo effect and you can take advantage of additional sales.
5. Find out creative ways to stand out. Remember: creativity triumphs convention. Create bundles, leverage Amazon Posts, and create advertising banners that get you noticed.
We can leverage the below features to stand out on Prime Day.
Sponsored Display Ads
Sponsored Brand Store Spotlight
Sponsored Brands Video
Amazon Posts
Amazon Storefront Design
Prime Exclusive Discount
Lightning Deals
Read our Prime Day 2021 blog post for more tips or schedule a meeting with our Amazon consultants to know how you can take your sales to the next level on Prime Day.
