Amazon has announced its 2025 updates to US referral and Fulfillment by Amazon (FBA) fees, and the news is largely positive for sellers. Here’s a breakdown of the changes, how they’ll affect your business, and tips to make the most of these updates.
Key changes
1) No fee increases or new fee types
For 2025, Amazon will not raise referral or FBA fees and has promised not to introduce new fee types. This provides sellers with stability and eliminates concerns about unexpected cost hikes.
Impact: You can plan your 2025 strategy without worrying about additional costs eating into your margins. Sellers can focus on growth without the burden of navigating new fee structures.
2) Reduced inbound placement fees for bulky items
Starting January 15, 2025, inbound placement service fees for large and bulky products will drop by an average of $0.58 per unit for shipments with minimal splits.
Impact: This change benefits sellers handling oversized inventory, helping to reduce costs for products that already come with higher logistics expenses.
Tip: Reassess your inventory strategy for bulky items. This fee reduction might make it more cost-effective to expand your large-item catalog.
3) Fee waiver for new parent ASINs
From December 1, 2024, to March 31, 2025, Amazon will waive inbound placement fees for new parent ASINs enrolled in the FBA New Selection Program. The waiver applies to the first 100 inbound units per ASIN.
Impact: This is a major incentive for sellers launching new products. It lowers the initial cost of introducing new ASINs, making it easier to test new items without significant upfront fees.
Tip: Plan new product launches to align with this timeline to maximize savings. Enroll eligible ASINs in the FBA New Selection Program to take full advantage of the waiver.
4) Enhanced incentives for new selection growth
Amazon will offer additional discounts under the New Seller Incentives and FBA New Selection programs starting January 15, 2025. Discounts will target high-demand products with limited selection, essential items, and globally popular brands.
Impact: These incentives can make it more profitable to introduce new products in specific categories where competition is lower.
Tip: Review the categories and products eligible for discounts on the Seller Benefits page. Focus on essential items and underserved product niches to maximize growth potential.
What stays the same?
Other than the updates above, Amazon’s existing referral and FBA fee rates will remain unchanged in 2025.
How to make the most of these updates
Optimize your bulky-item strategy: With reduced fees, selling oversized items may now be more feasible. Reevaluate your pricing, shipping, and inventory plans for bulky products.
Launch new products strategically: Leverage the fee waiver for new parent ASINs to reduce the cost of product launches. Plan launches before March 31, 2025, to take full advantage.
Explore underserved categories: Identify high-demand items or essential products with limited selection. Use the enhanced New Selection incentives to gain an edge in these categories.
Stay informed with fee tools: Amazon plans to improve its fee calculators and preview tools in 2025. Use these tools to better understand and optimize your costs.
By focusing on simplifying fees and providing targeted incentives, Amazon’s 2025 updates create opportunities for sellers to reduce costs and grow their businesses. Take advantage of these changes to plan effectively and achieve your business goals in the coming year.
If you're looking for Amazon consultants support to adapt your business and maximize these changes, eStore Factory is here to assist.
