Just like last year, the much-awaited Prime Day Fall Event is making its return to captivate shoppers with unbeatable deals and offers. Mark your calendars and get ready for two action-packed days of sales, as Amazon has hinted that the event is expected to take place on or around 17-18 October.
As a trusted Amazon agency, we are here to ensure you are well-prepared to make the most of this momentous occasion.
Stay ahead of the game by taking note of these essential dates and deadlines:
Prime Exclusive Top Deals
July 28: Deadline to submit Prime Exclusive Top Deals in Canada and the United States
August 7: Deadline to submit Prime Exclusive Top Deals in Japan
July 28: Deadline to submit Prime Exclusive Top Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium
Prime Exclusive Lightning Deals
August 11: Deadline to submit Prime Exclusive Lightning Deals in Canada and the United States
September 1: Deadline to submit Prime Exclusive Lightning Deals in Japan
September 1: Deadline to submit Prime Exclusive Lightning Deals in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium
Prime Exclusive Best Deal
August 8: Deadline to submit Prime Exclusive Best Deal in Canada and the United States
August 7: Deadline to submit Prime Exclusive Best Deal in Japan
September 1: Deadline to submit Prime Exclusive Best Deal in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium
FBA Inventory Cutoff
September 12: FBA inventory cut-off date for sellers in Canada and the United States
October 6: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AIX in Japan
October 10: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
September 14: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium
FBA Inventory Cutoff
September 16: Inbound inventory cut-off date for vendors in Canada and the United States
October 6: Retail/FBA inventory cut-off date for sellers and vendors to IXD/AIX in Japan
October 10: Retail/FBA inventory cut-off date for sellers and vendors to FC in Japan
September 14: FBA inventory cut-off date for sellers in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium
