Optimize your PPC campaigns with localized keywords – January 15, 2022

Posted by Jimi Patel | January 18, 2022

The new keyword localization feature translates the keywords you add to best-matching keywords in the Amazon site’s default language. This feature makes launching ad campaigns in multiple marketplaces a whole lot easier. For example, an English speaking seller can run campaigns in French, Italy or German marketplaces using trusted English keywords.

The localization feature is available to all advertisers who are adding keywords in a list or via an uploaded file, as long as they have selected a supported secondary language.

Sponsored Products and Sponsored Brands campaigns

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
Middle East: Saudi Arabia, United Arab Emirates
Asia Pacific: Australia, India, Japan, Singapore

Although this feature makes it easier for the seller to promote their products to other marketplaces, it is advisable to conduct thorough keyword research and find relevant localized keywords for your ad campaigns and product copy. Hiring our Amazon listing translation service is one of the best ways to get your product listing and ad campaigns localized.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

Consent Preferences