Performance Metrics Introduced for Amazon Sponsored Brands Video campaigns – December 21, 2022

Posted by Jimi Patel | December 21, 2022

Amazon sellers will soon have access to new
Sponsored Brand Video (SBV) campaign analytics that will allow them to better assess the effectiveness of their video ad campaigns. Any seller may boost their ad’s viewing, ad recall, and brand awareness by taking into account these ten new metrics for Sponsored Brands Video advertising.


Following are the key performance indicators for the Sponsored Brands video campaign:

  • Viewable Impressions – Sellers can measure the proportion of advertising that is seen by real people using the statistic known as viewable impressions.
  • View-through rate (VTR) – VTR is calculated by dividing the total views of a skippable video ad by the total initial impressions.
  • Viewable click-through rate (vCTR) – The number of clicks expressed as a percentage of viewable impressions is known as the viewable click-through rate.
  • 5 Second Views – The number of times a customer watched the video for at least 5 seconds or for the entire duration of an impression (whichever is shorter).
  • 5-Second View Rate – The percentage of impressions where the customer watched the entire video or for 5 seconds is known as the “5-Second View Rate” (whichever is shorter).
  • Video First Quartile – The number of impressions for which an advertisement aired through the first quarter of the entire video is known as the VFQ.
  • Video Midpoint – This represents the number of impressions where an advertisement ran through to the halfway point of the video (50 percent of the overall length).
  • Video Third Quartile – This is the number of impressions where the video was watched for at least 75% of its duration.
  • Video Complete – The percentage of impressions where the video was completely viewed.
  • Unmutes – This reflects the number of times a customer unmuted the video to enable the sound to play.

Consider contacting eStore Factory if your company needs an innovative advertising strategy that makes use of cutting-edge techniques and the most recent statistics.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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