Amazon just introduced a new beta feature in Campaign Builder called Product Listing Quality.
What does this mean for you? Well, have you ever wondered how Amazon’s algorithm views your product listings? Now, you can find out. This new feature assesses your listings and gives you insights on their click potential. Basically, it helps you understand if your product is ready to launch.
It can take longer to get impressions and clicks on products that Amazon’s algorithm doesn’t think are relevant to searches. So, if your product doesn’t meet the minimum standard for clicks, the system will suggest holding off on launching a campaign until improvements are made. But don’t worry, you can still launch campaigns if you want, just know that getting impressions and clicks might be a bit harder.
By understanding how the algorithm views your products upfront, you can identify which listings might need some tweaks. And that means higher visibility and better performance right from the start.
Plus, knowing what needs improvement before you launch can save you both time and money. No more trial and error!
Before, we used to add a product to a campaign and then check the recommended keywords to gauge how well Amazon “understood” our product. But now, Amazon is telling us upfront with the Product Listing Quality feature.
Need further assistance optimizing your Amazon campaigns? Our team of Amazon experts is here to help you maximize your success!
