Project Zero to remove counterfeit listings – March 01, 2019

Posted by Jimi Patel | March 22, 2021

Amazon launches ‘Project Zero’ initiative to let brands remove counterfeit listings of their products

Amazon has announced a few new steps to combat fake and counterfeit listings. The e-commerce giant on Thursday debuted ‘Project Zero,’ an initiative aimed at eliminating the spread of counterfeit items on Amazon.

As part of Project Zero, brands will be able to remove counterfeit listings from the site without Amazon’s help.

– Select brands now have the ability to take down suspected counterfeit listings
– Amazon is also using AI to flag listings and serial numbers to authenticate items
– ‘Project Zero’ is free to join but the serialization service costs a small fee per unit

For more details please click on the link given below,


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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