Sponsored Display launches bid recommendations – October 05, 2021

Posted by Jimi Patel | October 5, 2021

Eliminate guesswork when selecting a bid. Amazon provides machine learning powered bid recommendations for your Sponsored Display ad campaigns. These recommendations are calculated by analyzing a group of winning bids for recent, similar ads within your category. The bid suggestions are updated daily, based on the increase or decrease in competing bids and ads in each auction. If you are unsure on what bid to apply to a keyword, use Amazon’s suggested bids because you’re more likely to deliver impression in the detail pages.

Where is the feature available?
North America: United States, Canada
Europe: Germany, Spain, France, Italy, United Kingdom
Middle East: United Arab Emirates
Asia Pacific: Japan

Adjusting bids is an everyday task. If you find yourself too busy to make these little yet essential tweaks in your PPC campaigns, take help from our Amazon PPC optimization experts.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.