New-to-brand metrics are now available for Sponsored Display ads. New-to-brand metrics help identify the sales generated by first-time customers. Keeping track of new customers and first-time shoppers is a key to establishing long-term relationships. By launching new-to-brand metrics in Sponsored Display ads, advertisers and Amazon PPC optimization experts can better measure and optimize their campaigns as well as plan strategies to improve brand loyalty of new customers. An order is considered new to your brand if the shopper hasn’t purchased from your brand in the past 12 months.
Where is the feature available?
North America: United States, Canada, Mexico
Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
Middle East: United Arab Emirates
Asia Pacific: Japan, India, Australia
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