Sponsored Display new-to-brand metrics available for product targeting and audiences – October 14, 2021

Posted by Jimi Patel | October 30, 2021

New-to-brand metrics are now available for Sponsored Display ads. New-to-brand metrics helps identify the sales generated from first time customers. Keeping a track of new customers and first time shoppers is a key to establishing long term relationship. By launching new-to-brand metrics in Sponsored Display ads, advertisers and Amazon PPC optimization experts can better measure and optimize their campaign as well as plan strategies to improve brand loyalty of new customers. An order is considered new to your brand if the shopper hasn’t purchased from your brand in the past 12 months.

Where is the feature available?
North America: United States, Canada, Mexico
Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
Middle East: United Arab Emirates
Asia Pacific: Japan, India, Australia

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Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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