Sponsored Display vCPM campaigns now serve offsite ad placements – April 21, 2022

Posted by Jimi Patel | April 21, 2022

On 3/31, Amazon has now begun serving your Sponsored Display ads off Amazon in Twitch and thousands of third-party websites and apps.

To market your product off Amazon using Sponsored Display ads, choose “Audience” in the targeting section and “Optimize for reach” in the bidding section while creating Sponsored Display ads. To be eligible, your campaigns need to have vCPM billing.

Optimize and maximize your product reach on Amazon and get discovered on off-Amazon platforms using Sponsored Display ads.

This dial-up affects Sponsored Display campaigns for advertisers based in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, the United Arab Emirates, the Netherlands, and Mexico.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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