It's been announced that Transparency is now available in Australia and Japan Also!
Transparency can help you proactively ensure that your customers are receiving genuine products. It checks the item level authenticity of the brand products.
By enrolling in Transparency, you will get a unique code for your brand product which you will need to apply to the products. So that the Transparency system can check those codes and ship only products with applied code ensuring the customer will receive authentic products.
Previously it was available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
For more details, visit the Transparency page: https://brandservices.amazon.com/transparencyOther than Transparency, you can protect your brand by enrolling in Amazon Brand Registry, which comes with other benefits such as Amazon A+ Content, Amazon Storefront Design, Sponsored Brands Ads, Sponsored Display Ads, Amazon Posts and many more.