10 Proven (And Free) Ways To Increase Traffic On Your Website

Posted by Jimi Patel | March 24, 2020

More traffic and more sales, gosh, that’s every online retailer’s dream. But not every retailer can live this dream. You spent years choosing a great product catalog and you built a website that’s just wow. The easy part is over. Phew! Now all you need to do is drive traffic because, without traffic, your website will be like the sound of one hand clapping (in short, nothing). But this is easier said than done. How do you begin? With so many ways available, how can we identify which one’s right for you and which one’s not. Besides, just bringing in traffic isn’t enough; you need visitors that can be your potential customers. So before learning how to bring the traffic, it’s essential that you first understand the difference between traffic and quality traffic.

Choosing Quality Traffic Over Free Traffic

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Every website needs traffic, it’s common sense. But online sellers shouldn’t be fooled by the statistics showing heavy site traffic. The increase in traffic should bring an increase in conversion rates as well. Quality traffic is especially important when you are selling products. If your traffic is increasing and the conversions are decreasing, then you are not bringing the right traffic, you are just incurring costs with getting zero returns. For attracting the right audience to your website, you need to filter the sources from where the traffic is coming. Some of the strategies and channel that drive qualified visitors are:

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Now you know the sources from where you can bring the right traffic. In the next section, we will dive deeper into finding the most reliable and effective ways to drive traffic to your website. With these sources, you can get more visitors to your site and, most importantly, convert them into customers.

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10 Sure-shot Techniques To Drive Traffic To Your Website:

#1: List Your Products In Google Shopping

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Released in 2002, Google Shopping was previously known as Froogle, where the service simply indexed the products based on certain search terms. From 2012, the service transformed into a paid advertising model where retailers can pay to get featured in the Google Shopping results. Since then, Google Shopping became a branch of Google AdWords, a new way for online sellers to advertise and sell their physical products. If you are not using Google shopping, then, believe me, you are missing out on huge sales opportunities. It works mostly because it appeals to the shoppers who are trying to purchase a product and are looking for the best deals all over the internet. More and more brands are using it because Google Shopping Ads has shown to have a 30% higher conversion rates than traditional text ads. Here are some best practices for brands to follow when they opt for Google Shopping:

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#2: Build Your Presence On Social Media

Build Your Presence On Social Media

The social media world is home to more than 3.4 billion active users. With so many users spending about 2 hours and 33 minutes per day browsing on social networking sites, brands cannot afford to ignore social media marketing. But creating a Facebook profile and posting one or two random photos a week isn’t enough anymore. You need to have an active and attractive profile for all the giant platforms like Twitter, Instagram and LinkedIn. Apart from these platforms, you can use Pinterest to share visual content, Reddit to prove your knowledge in an industry, Tumblr to create a multimedia diary to support your website, Google+ to share your content on Google’s own platform and boost SEO and Snapchat to document behind-the-scenes of your business through video. You can use the below tips to drive website traffic by leveraging your social media account:

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#3: Don’t Underestimate Email Marketing

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“It’s 2020 and no one uses emails” – said no one ever. Every person checks their mails the first thing in their morning and not their social media account and this is what makes email marketing a great way to drive traffic. Over the years, email marketing has withstood the test of time and is still the most profitable marketing medium. Because it’s inexpensive, it delivers a higher ROI per advertising dollar spent. And not to forget email marketing is extremely versatile. Marketers use emails to inform their existing subscribers or potential shoppers about the launch of their brand new product or to build a relation and spark an interest in their brand. As you can speak directly through their inbox, you can build a personal and long-lasting relationship with your prospects, leads, current customers, and even past customers. Here are some tips to effectively drive more traffic through email marketing:

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#4: Perform On-Page SEO Optimization

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According to research conducted by HubSpot, 80% of website traffic begins with a search query. Right now, thousands of people are searching for content and product just like yours. You can help them find it with the help of SEO. Someone doesn’t need to know that your company exists right now, but if you have a great SEO strategy, you can still make them visit your website. This is the reason why on-page SEO is not just important but necessary. Once your website is ranking on the first page of Google, you will get more visibility and in turn more traffic, more conversions and more dollars of sales. Why set your goals for the first page? Because 75% of users don’t even click past the first page (making it a great place to hide a dead body :P). Take a look at some of the on-page SEO techniques for increasing web traffic:

75% of users don't even click past the first page

#5: Focus Your Attention On Long Tail Keywords As Well

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Who doesn’t want to rank for keywords like “hair shampoo” and “maxi dress”? Although short terms like this are lucrative and attract high volume traffic, they’re actually difficult and if you are new in the SEO world, almost impossible to rank for, no matter how much you bid on them. On the other hand, long term keywords are much less competitive and effective. They may be unpopular and low volume but tend to convert really well. Take a look at the image below to understand better.

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Some of the benefits of using long-tail keywords are as follows:

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#6: Start Blogging

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One blog means one more indexed page for your website, meaning you have one more opportunity to show up in the search results. To understand how blogging can help you get more traffic, you will have to consider the original purpose of the Internet and Google – information searching and sharing. Users visit a website because they find something that interests them. As simple as it may sound, most marketers forget this simple fact that visitors who are not engaged are far less likely to respond positively to a call to action. Creating content regularly also informs your search engines that your website is active and updated, so your chances of ranking higher organically increase, leading to more and more organic traffic. Here are some of the reasons that will motivate you to blog regularly:

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#7: Use Influencer Marketing

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Because of the insurmountable amount of noise in the online world, shoppers are skeptical for the brands who indulge in self-promotion. This is where influencer marketing can help. The beauty of influencer marketing is that the audience is already there, so you are advertising your product or service in front of a group of people who are already looking for your product. This is the biggest reason why conversions and traffic generated by influencer marketing is much higher than any other marketing medium. You don’t need to define a target market, or choose a specific strategy, all you have to do is finding the right influencer because his/her audience will already be interested in what the influencer posts. Here are some of the tips that can help you choose the right influencer for your brand:

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#8: Make Sure Your Website Is Responsive

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Your website is responsive when it can adapt and display content effectively regardless of the screen size and the platform users view it on. In short, your customers will have a seamless shopping experience whether they view your website on a mobile, laptop, tablet or desktop. No amount of marketing and traffic is going to help you if you don’t have a user-friendly website. If your customers have to pinch and scroll their way up and down through your website, in a way, you are telling them to go somewhere else. Google also penalizes the websites that are not responsive. Even if you have a basic website with no advanced features, you should make sure that it is easily accessible and comfortable to view across all the devices and especially smartphones. Follow these simple and effective tips to make your website responsive for all the devices:

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#9: Write Headlines That Compel The Viewer To Click

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Do you know what the circulation of newspaper and magazines depend on? Headlines. They have been perfecting the art of writing attractive headlines for over a hundred years now. The importance of headlines hasn’t just decreased yet, even in the digital world. These little creatures determine if your target audience will click and view your website or not. It is advisable that you spend as much time creating the headlines as you do on creating your web page or articles. Follow these simple rules and your headlines will appeal to the audiences as well as search engines:

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#10: Make Yourself Heard In The Community

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You probably visit many sites and forums that are relevant to your business then why not join the conversation? Commenting in the comment section or posting explanations on sites like Quora not just provides an immediate boost to your referral traffic, but it also paints you as a knowledgeable and professional brand – which can subsequently help you drive more organic traffic to your website. The more you interact and communicate with the community, the more exposure your brand and website gets. Just make sure you engage in a moderate and in a sincere way. Avoid adding links to your website in the comments or else your brand can appear spammy and this hurts your online reputation. Here are some tips that can help you make an excellent impressing while you are commenting in the community:

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It All Takes Expertise & Consistent Efforts:

If you are struggling to bring traffic to your website, you are not alone. Getting more traffic on your website does not happen overnight. And it’s not a set-it-and-forget-it thing. Just like you nurture a plant and help it grow, you will have to make efforts to drive visitors to your website. Implementing the tips above can attract the right traffic to your online store or website. But this is an intricate process which requires a lot of time, patience and knowledge. Hire Amazon SEO Experts at eStore Factory, a Digital Marketing Agency. We are just a call or a message away, Contact Us now! And yes, don’t forget to stay safe and stay at home ☺

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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