2024 Amazon FBA Seller Calendar

Posted by Jimi Patel | January 4, 2024

Are you an Amazon seller looking to maximize your profits in 2024? Planning ahead is crucial in the ever-evolving world of e-commerce. We’ve created a month-by-month calendar of important events and valuable tips to help you stay ahead of the game. Let’s dive in!


Key events

January 1: New Year’s Day
January 2: Science Fiction Day
January 15: Martin Luther King (MLK) Day
January 31: Deadline for filing W-2 Wage and Tax Statement forms to IRS.


  • Capitalize on New Year’s resolutions by promoting health, fitness, and self-improvement products.
  • Research new winning products for 2024 using professional product research tools.
  • Schedule a meeting with your Amazon consulting expert to plan inventory and shipping needs, considering that Amazon fulfillment centers are closed on New Year’s Day.
  • Consider offering discounts or bundles on products related to common New Year’s resolutions.
  • Start strategizing for upcoming holidays like Valentine’s Day and plan your inventory accordingly.
  • Use this time to review your previous year’s performance and set clear goals for the year ahead.

Key events
February 1: Black History Month begins
February 2: Groundhog Day
February 10: Lunar (Chinese) New Year
February 11: Super Bowl Sunday
February 14: Valentine’s Day
February 19: Presidents’ Day
February 19: Family Day (Canada)
February 28: Deadline for 1099 tax form paper filing to IRS


  • Leverage Valentine’s Day by promoting gifts, jewelry, and romantic products.
  • Offer products related to the Super Bowl for football fans and enthusiasts.
  • Enhance the customer experience with gift-wrapping services and personalized messages.
  • Ask your Amazon PPC expert to Explore promotions and discounts for Groundhog Day and Lunar New Year.
  • Update product listings with Valentine’s Day-themed images and content.
  • Consider launching advertising campaigns targeting Valentine’s Day shoppers.

Key events
March 2–16: Florida Spring break
March 4–6: The Prosper Show
March 8: International Women’s Day
March 12: Daylight Saving Time
March 15: Deadline for tax filing — partnerships (must send form 1065), multi-member LLCs (must send form 1065), and S-Corporations (must send form 1120-S)
March 17: St. Patrick’s Day
March 20: First day of spring (Spring Equinox)
March 29: Good Friday
March 30: Easter Saturday
March 31: Easter Sunday


  • Embrace the arrival of spring by updating product listings with seasonal imagery.
  • Capitalize on spring break travelers by promoting travel accessories.
  • Prepare for a surge in Easter-related sales by stocking up on decorations, gifts, and candy.
  • Highlight products related to Daylight Saving Time and the start of outdoor activities.
  • Leverage St. Patrick’s Day by offering themed products and promotions.
  • Use the start of spring as an opportunity to refresh your product offerings.

Key events
April 1: April Fools’ Day
April 11: National Pet Day
April 15: Deadline to file taxes for individuals, sole proprietors, C corporations, single-member LLCs, or LLCs taxed as a corporation
April 22: Earth Day
April 23: World Book Day


  • Capitalize on April Fools’ Day with fun and quirky product promotions.
  • Highlight gardening, camping, and home renovation products as buyers plan for outdoor activities.
  • Offer discounts on cleaning supplies, home organization products, and storage solutions as spring cleaning begins.
  • Ask your Amazon account management to start ordering inventory for Amazon Prime Day, which typically occurs in July.
  • Consider promoting eco-friendly and Earth Day-themed products.
  • Update listings with Easter-related keywords and imagery to attract holiday shoppers.
  • Begin preparing inventory for the Back-to-School season in August.

Key events
May 1–4: Labor Day in China
May 8–9: White Label Expo Las Vegas
May 5: Cinco de Mayo
May 14: Mother’s Day
May 14–16: Sellers Summit
May 27: Memorial Day


  • Prepare for Mother’s Day by highlighting gifts, jewelry, and personalized items.
  • Target summer shoppers by promoting outdoor products, grilling equipment, and beach gear.
  • Offer discounts or bundle deals for graduation gifts and apparel as students graduate in May.
  • Leverage Memorial Day by showcasing products related to grilling, camping, and outdoor entertainment.
  • Plan inventory and promotions for Father’s Day, which typically occurs in June.
  • Promote items related to Labor Day in China for international sales opportunities.
  • Consider showcasing White Label Expo Las Vegas for potential business partnerships.

Key events
June 1: Beginning of Pride Month
June 14: Flag Day
June 16: Father’s Day
June 19: Juneteenth
June 20: First day of summer (Summer Solstice)


  • Boost sales with Father’s Day by offering gifts, electronics, and personalized items.
  • Consider selling Pride-themed inventory in honor of Pride Month.
  • Offer products related to travel, camping, and outdoor entertainment as summer begins.
  • Qualify for Lightning Deals during Amazon’s annual Prime Day event by offering significant discounts and promotions.
  • Highlight products for Juneteenth celebrations.
  • Prepare for the First day of summer (Summer Solstice) and promote relevant items.

Key events
July 1: Canada Day
July 4: Independence Day
July 11–12: Amazon Prime Day (predicted)


  • Harness the energy of summer by selling travel-related items and summer merchandise.
  • Offer patriotic Independence Day products, including decorations, fireworks, and summer essentials.
  • Take advantage of Amazon Prime Day for increased traffic and sales potential.
  • Start offering back-to-school supplies and apparel in late July to attract shoppers.
  • Begin preparations for Black Friday and Cyber Monday in November.
  • Promote your products for Canada Day if you sell in the Canadian marketplace.
  • Use Amazon’s Lightning Deals for special promotions during Prime Day.

Key events
August 2: International Beer Day
August 8: International Cat Day
August 16: Back-to-school
National Burger Day (August 24)
August 26: International Dog Day


  • Focus on back-to-school sales with discounts and promotions on school supplies.
  • Consider offering bundle deals for essential school supplies to boost average order value.
  • Capitalize on International Beer Day by featuring beer-related products.
  • Cater to pet owners on International Cat and Dog Days with pet supplies and accessories.
  • List products related to National Burger Day for grilling enthusiasts.
  • Get ready for Amazon Prime Big Deals in October by planning promotions and inventory.
  • Keep an eye on upcoming seasonal trends for late summer and early fall.

Key events
September 2: Labor Day
September 5: Start of NFL season
September 15-October 15: National Hispanic Heritage Month
September 23: First day of Fall (Fall Equinox)


  • Prepare for Labor Day by offering products for outdoor activities and end-of-summer sales.
  • Highlight sports and football-related goods as the NFL season kicks off.
  • Capitalize on the Mid-Autumn Festival by selling mooncakes and related items.
  • Showcase Hispanic-origin products to connect with a broader audience during Hispanic Heritage Month.
  • Begin planning for the Holiday Season by researching, purchasing inventory, and arranging shipping.
  • Update product listings with fall-themed images and content as the season changes.
  • Monitor the latest trends and keep an eye on competitors’ strategies for the upcoming holiday rush.

Key events
October 2–4: Rosh Hashanah (Jewish New Year)
October 10–12: Amazon’s Prime Big Deals (predicted)
October 14: Columbus Day
October 14: Canadian Thanksgiving
October 31: Halloween


  • Maximize Halloween sales by promoting costumes, decorations, and spooky-themed products.
  • Participate in Amazon Prime Big Deals by offering discounts, Lightning deals, and Today’s Deals.
  • Highlight products perfect for fall activities, such as cozy blankets and autumn-themed apparel.
  • Emphasize the quality of your products, particularly if they are handmade or handcrafted.
  • Begin ordering inventory for the Lunar (Chinese) New Year to stay ahead of demand.
  • Use social media and email marketing to showcase Halloween gift ideas and attract holiday shoppers.
  • Keep an eye on emerging holiday trends and adjust your listings accordingly.

Key events
November 1: Beginning of the National Native American Heritage Month
November 3: Daylight Saving Time
November 5: Election Day
November 11: Veterans Day and Singles’ Day
November 11: Remembrance Day (Canada)
November 28: Thanksgiving
November 29: Black Friday
November 30: Small Business Saturday


  • Participate in Amazon’s Black Friday sales event with significant discounts and promotions.
  • Offer discounts on products that support veterans for Veterans Day.
  • Sell Thanksgiving decorations, traditional dinner ingredients, and gifts for family and friends.
  • Begin holiday discounts and promotions to attract shoppers with competitive pricing throughout the season.
  • Prepare for a last-minute rush of Christmas gift purchases with expedited shipping options.
  • Promote post-Christmas gifts and clearance items to capture holiday shopping momentum.
  • Monitor inventory levels closely to meet the high demand during the holiday season.

Key events
December 2: Cyber Monday
December 7–15: Hanukkah
December 22: First day of winter (Winter Solstice)
December 24: Christmas Eve
December 25: Christmas
December 26-January 1: Kwanzaa
December 26: Boxing Day (Canada)
December 31: New Year’s Eve


  • Capitalize on the holiday shopping frenzy by offering Cyber Monday deals and promotions.
  • Sell Hanukkah decorations, gifts, and traditional treats to cater to holiday shoppers.
  • Promote festive Christmas gifts, decorations, jumpers, and apparel.
  • Highlight products related to cozy winter activities, such as hot chocolate and blankets.
  • Prepare for a last-minute rush of Christmas gift purchases with expedited shipping options.
  • Offer discounts and promotions on post-Christmas gifts and clearance items.
  • Stay vigilant with customer service and shipping to ensure a positive shopping experience.

Wrapping it up

This comprehensive calendar and tips should help Amazon sellers plan their strategies for 2024 and maximize their sales throughout the year.

Remember that the eStore Factory is here to support your growth every step of the way. Our team of dedicated Amazon seller account managers is committed to providing top-notch solutions and marketing expertise, ensuring that your brand stands out in the competitive Amazon marketplace. With eStore Factory’s Amazon experts by your side, you’re not just a seller; you’re a thriving brand poised for greatness in 2024 and beyond.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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