Case study: 400% Increase In Sales During the Toughest Months Of COVID-19

Posted by Jimi Patel | June 30, 2020

Noman, the owner of a beauty brand selling skin and hair care products) came to us for creating Enhanced Brand Content of one of his products and seeing the professional results delivered, he decided to hire us for PPC and account management services. During the worst days of the COVID-19 crisis when 90% of the Amazon sellers (except those selling toilet paper and sanitizers) were struggling to break even, Noman saw a whopping 400% increase in sales.

 

Challenge

 

Getting heard and noticed in the highly competitive beauty category. This is something every seller finds difficulty in but along with the barrier of cut-throat competition, we had some unforeseen circumstances to deal with which is COVID-19 pandemic. 

 

Actions

 

  • Listing optimization of all the products in the catalog for improving organic sales and ranking
  • Thorough competitor research to identify where our listing lags in conversion
  • Overhaul of the existing campaigns to clean wasted spend and spot new opportunities for better targeting
  • Creating of new campaigns focused on high selling, low selling, and individual ASINs
  • Daily monitoring and micro-level campaign management
  • Proactive inventory management to overcome the fulfillment gaps during COVID19

 

Results

 

  • Our biggest achievement was seeing a record break jump in sales when most of the sellers struggled to maintain their usual sales number.
  • The strategic efforts and advanced advertising tactics brought about a stupendous increase in PPC sales from $32021 to $91288.
  • Most of the times, when PPC sales increase, the ACOS also increases but despite the increase in ad revenue, we were able to maintain and decrease the ACOS from 46.10% to 27.73%
  • Our focus wasn’t just confined to PPC sales but also organic sales. Using the right keywords brought a sharp increase in organic sales from $45405 to $215512.

 

Previous Sales Data: 

 

            Month      No of Orders       Total Sales ($)       PPC Spend ($)       PPC Sales ($)      PPC ACoS (%)
    December 2019 to Feb 2020             6855     $ 77025.15      $14678.61      $32021.1      46.10%


Current Sales Data:

 

                       Month      No of Orders      Total Sales ($)      PPC Spend ($)      PPC Sales ($)      PPC ACoS (%)
    March 2020 to May 2020            23184      $306,800.77      $27442.04
     $91288.86      27.73%

 

Before:

 

Amazon seller case study

After:

 

amazon advertising expert

 

Now It’s Your Turn To Get Great Results

 

The company still sees incredible results due to its strong Amazon ad campaign strategy. Partnering with expert PPC consultants at eStore Factory cannot only free you from the hassle of managing the ad campaigns, but our dedicated team support and well-thought techniques have brought great results for not just Noman but several other Amazon sellers. Contact Us now; you can be one of them too!

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.