Christmas is the time of the year when E-Commerce portals eagerly wait to augment their sales. In other words, it is the peak season, and every entrepreneur attempts to sell as much as possible.
Mushrooming of so many online retail stores makes the competition tougher. Around 90% of the customers admitted last year that they now wanted “new, improved and unique” products only. Big E-commerce giants such as the Amazon often provide attractive Amazon SEO services during the Christmas weekend to allure customers buy more online.
Newsletter Campaign: An effort to boost up Xmas sales begins long before the actual occasion. An entrepreneur has to start creating newsletters with necessary product information and prices months before Christmas.
Work on the Front Page: The front page of the website should be attractive, appealing and engaging. It should be able to captivate the attention of the customers at its first sight.
Ideally, a front page of an e-commerce web portal should have an astute combination of product details, pictures, and relevant contents. The eStore Factory is a leading name in providing this feature to online retailers.
A recent survey on e-commerce marketing has found that around 50% of the customers want to use the search box on an e-commerce portal. Your website should have a “search box” exactly on top of the first page to attract greatest customers.
Impactful Product Page: This is the place from where a firm can expect maximum revenue. An owner should follow the basic eCommerce SEO services to ensure the maximum attention of the customers on this particular page. The website theme should be free from any advertisement.
You should also use wider pictures with complete information of the items you wish to sell online. In addition, there should be a call-to-action button at the end of the page so that users can directly contact the company’s helpdesk if required.
Outstanding Customer Service: Just before the peak season, it is essential to maintain a good rapport with the visitors and users. Appropriate decorum should be there during any live conversation with the customers.
They want full information about any products or services. A firm must ensure that in a transparent and effective manner. The 2016 survey claimed that 89% of the customers view necessary determinant to stick to a particular brand.
Superfast Delivery: A company has to focus on the logistics 24×7. Online retail giants such as the eBay ensure outstanding eBay SEO services on its web portal to grab maximum traffic in peak season like Christmas. Then it proceeds forward to deliver the ordered products on time without fail.
Most e-commerce firms tend to witness around 40-50% growth during the Christmas weekend as per the 2016 survey on online retailing. Owners should offer maximum freebies and offers to consumers during this season.
Being in Festive Mood: Just visit any Amazon expert or e-commerce optimization specialist, the first thing that they will say is “makeover” of the entire product page as per the Xmas theme. Users are likely to spend more time on a site that exhibits Christmas euphoria in one form or other.
With Christmas just a few days away, an online retailer should consult an Amazon SEO consultant to accelerate his product selling more on Amazon.