Amazon FBA Holiday Calendar for 2023

Posted by Jimi Patel | February 28, 2023

One of the best ways to ensure a successful business year is by planning. When you have your inventory and advertising strategy laid out months in advance, you can capitalize on the boom in demand during key selling dates, holidays, and special events.

Below is the list of all big and small holidays that occur throughout the year:


Brands selling health and fitness products, productivity-increasing products, and products that help customers organize their lives should target resolution shoppers by offering discounts and creating promotions.

January 1: New Year’s Day

January 16: Martin Luther King (MLK) Day


Brands selling giftable items should optimize their listings for Valentine’s Day. We also recommend adding gift-related keywords to PPC campaigns to increase visibility. Use virtual bundle or BOGO promotions to get rid of any leftover inventory from the holidays.

February 2: Groundhog Day

February 12: Super Bowl Sunday

February 14: Valentine’s Day

February 20: Presidents’ Day


Brands selling swimwear, travel products, St. Patrick’s Day supplies, pool party supplies, or products that can be gifted to women can expect to see a jump in sales.

March 8: International Women’s Day

March 13-15: The Prosper Show

March 17: St. Patrick’s Day

March 20: First day of spring


Brands selling products that can be added to an Easter basket, pet products, and eco-friendly products should dress their listings for the upcoming special days and holidays.

April 1: April Fools’ Day

April 7: Good Friday

April 9: Easter Sunday

April 11: National Pet Day

April 22: Earth Day


Brands offering Cinco de Mayo party supplies, gift items for moms and mothers, or products related to Memorial Day like folding chairs, koozies, American flags, American flag apparel, and any kind of American flag-related gift items can see a boost in sales.

May 1-4: Labor Day in China

May 3-4: White Label Expo

May 14: Mother’s Day

May 4-6: Sellers Summit

May 5: Cinco de Mayo

May 31: Memorial Day


Brands that offer Father’s Day products should include gift-related keywords in their advertising campaigns and listing copy to increase visibility and accelerate sales. Just snap a good deal on your listing and watch the orders flow in.

June 14: Flag Day

June 18: Father’s Day

June 21: First day of summer


Brands that sell summer must-haves, travel items, and products that help shoppers celebrate the 4th of July can prepare for growth this month.

July 4: Independence Day


Brands selling backpacks, laptops, water bottles, notebooks, and other school essentials should optimize their listings with back-to-school keywords to target students, parents, and teachers.

August 16: Back-to-school


Brands selling NFL-related products, and football/sports party supplies can expect to see an increase in sales for this month.

September 4: Labor Day

September 9: NFL season begins

September 23: First day of Fall


Brands selling fall wardrobe essentials and costumes should ensure that their listing is in good shape for the upcoming holidays.

October 9: Columbus Day

October 31: Halloween

October 31: Last day to order inventory before the Lunar New Year


All the brands should start preparing for Black Friday & Cyber Monday. Ensure that inventory is in, marketing strategy is in place and discounts/deals are finalized.

November 1: Last day to get inventory to Amazon warehouse for Black Friday/Cyber Monday and the holiday season

November 8: Election Day

November 11: Veterans Day and Singles’ Day

November 23: Thanksgiving

November 24: Black Friday

November 25: Small Business Saturday

November 27: Cyber Monday


All brands should include popular holiday and gift-related keywords in their advertising campaigns and listing copy to prepare for the most wonderful time of the year.

December 7-15: Hanukkah

December 21: First day of winter

December 24: Christmas Eve

December 25: Christmas

December 26: Boxing Day

December 31: New Year’s Eve

Inventory send-in date for major events and days

Mother’s Day (May 14th): March 24th

Memorial Day (May 29th): April 10th

Father’s Day (June 18th): April 28th

Independence Day (July 4th): May 16th

Prime Day (Mid-July): Early June

Back to School season (Mid-July – Mid-September): May 29th

Labor Day (September 4th): July 17th

Holiday season (October-January): September 1st

Please note that these dates are based on predictions and are not actual deadlines.

Monthly reminders to keep your business running smoothly

  • ake a look at your inventory and remove any inventory that’s been sitting in your warehouse for a long time. This will help you avoid long-term storage fees and restock limits.
  • Place inventory orders for upcoming key sale days and events.
  • Review your sales data.
  • Keep on optimizing your listings and identify the scope for improvements.
  • Ask your Amazon advertising agency to make adjustments to your Amazon PPC strategy.

Final thoughts

Retail holidays and key sale events are an excellent opportunity for brands to engage shoppers and drive sales. With our FBA calendar, brands can plan a comprehensive sales strategy and make the most of increased traffic during seasonal events and retail holidays.

If you can’t prepare for all of these sales events on your marketing calendar, choose a few specific holidays that fit your Amazon business. If you don’t want to go through the hassle of planning for the whole year, let Amazon consultants at eStore Factory handle it for you. We can keep a tab of all the key dates and ensure that you stay ahead of the game.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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