According to the report, Amazon has more than 300 million users and $177.9 million sales in 2017. Amazon has achieved this through its algorithm – A9, which helps Amazon to rank their products. A9 is continuously developing to help the customers and sellers with a relevant product search. Let us find different ways to enhance Amazon Listings for SEO to reap the rewards of the same.
Power of keywords
In order to increase Amazon product page SEO, one has to use as many permutations of keywords as possible, which grab the attention of most of the customers. A small number of keywords will be the determining factor for each product. It is prudent to optimize your listing explicitly for them.
Visiting every single seller and checking their product pages would give you a better understanding of the requirements of the consumers. Checking what the customers like and dislike while visiting their pages would give you an upper hand to optimize your Amazon product listing. You can also authenticate what effect best seller rank has on competitor’s sale.
Set Your Price
It is tricky to set a pertinent price for your product. Nevertheless, when the market is as colossal as Amazon is, the seller has to be very vigilant with the price he sets for optimizing traffic. There are a lot of deals and discounts that can be offered for gaining Amazon product listing optimization. However, one has to be very careful, as; if the prices are too low, customers might think you compromised on the quality.
To make things a little unfussy, Amazon has released software like Automate Pricing tool and Repricing Software. With the help of this software, the seller can effortlessly sustain their price hence attracting buyers.
Nearly 80 million prime members are in the only US in 2017. They are already skimming through the ads, as there is a plethora of them in the market. You have to have something superfluous for them to hang around and check your product. To augment the listing optimization one has to make certain that the Title used for your product is germane. In addition, product photography is very indispensable. Mixed-up and smudged photographs will be a no-win situation for the sellers.
Customer reviews have become very imperative for the sellers as they facilitate in gaining more traffic and perk up your sales. However, getting verified purchase reviews is a challenge in itself. A study indicates the customers don’t prefer to buy a product on Amazon if it has less than a 3-star rating.
You can adopt the following techniques to gain more reviews
- Email List: An email list is a mind-numbing and dawdling process. It will take time, but it is worth the wait. You can start with a simple order confirmation email. This will give customers a channel to put across any negative response directly, rather than on the site.
- Product Insert: Good packaging with product inserts will help trim down the negative feedback. In this insert, you can show gratitude towards the customers for buying your products and appeal to them to pen down a review.
- Professional help: You can make use of software like Feedback Five and Feedback genius to gain more reviews and optimize your listings.
With this done, the seller has to ensure to list down all the product specifications for the buyer to give a clear imminent of the product. In addition, Amazon product ranking services by providers like eStore Factory can help to improve the first impressions and optimize product listings.