Beauty: No More a Restricted Product on Amazon

Posted by Jimi Patel | August 25, 2017

Amazon marketplace has restricted the products in the Beauty category to be sold online but from the first week of August 2017, the products no more belong to the restricted category. The sellers can now sell the beauty products with “No Restrictions” the error that used to appear beforehand. The beauty products were gated on the Amazon in the USA but from this month, they are ungated on the online portal.

Most of the sellers have a sigh of relief as they can now carry their business without any restrictions but abiding by the guidelines kept for this category. They can take the advice from the Amazon marketing services provider as eStore Factory that helps the third party sellers in updating their Amazon marketplace. Here are some of the key points that are involved in the Ungating beauty products in the online market place:

No Formal Approval Required

The Ungating of the beauty products came as a relief to the sellers as they can now sell most of the beauty products without any prior approval in the USA and Canadian marketplace. Few of the individual products will require the approval of the subcategories list or the ASINs. If the seller wants to list any of the beauty products that do not require approval, they can be listed without any problem. However, specific products can get approval if they are only added through “Add a product tool” on the Amazon.

Updating is under Process

The Amazon marketplace has recently ungated the beauty products from the Canada, and the USA and sellers have welcomed this decision. The updating of the beauty category on Amazon is still under process as most of the sellers who are logging in are witnessing the blank pages. The Amazon is working on the new policy and the resolutions so that the third party sellers can understand the requirements related to various beauty categories without any problem. Moreover, Amazon products listing in the beauty category can be widely understood by the sellers by taking the services of the experts from the eStore Factory.

Requirement of Necessary Documents

According to the recent policy of the Amazon, though the beauty products are ungated but still few attributes from the sub-categories, and the ASINs require permission. The sellers may require the details of the fee to be paid per brand, endorsement letter and genuine invoices from the manufacturers. These all things will help the sellers to ungate the products, and they can take the assistance of the experienced Amazon Consultant who can guide them in a better way.

Products should belong to Beauty Category

Most of the times the sellers may assume few products to be from the beauty category, but they may belong to Wellness or Personal Care. Therefore, the sellers need to be vigilant about the listing of the products in the beauty category. For the fresh policy framed for the sellers from this month, they have to abide by the newer guidelines set forth by the Amazon in order to list their products without any approval.


The third party sellers can sell the products now in the restricted category of beauty with the introduction of the new policy by the Amazon for the American market. Even the sellers will be able to take Amazon SEO service from the professionals from eStore Factory in order to promote products in the beauty category.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

Consent Preferences