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Case Study: Double The Orders Received In The First Five Months

Posted by Jimi Patel | June 30, 2020

PPC sales increase case study. Amazon seller consultants and Amazon SEO experts

 

Tamilko, an emerging Amazon seller selling sanitization and hygiene products, was looking for a team to optimize his campaign structure. His main motive behind hiring PPC consultants was improving his brand’s marketplace presence, discoverability and ultimately sales. After just 5 months of working on his project, the organic + paid sales doubled while the ACOS was still below the threshold of 3%.

 

Challenge:

 

Increasing PPC sales is just about adding hundreds of keywords in the campaign, but increasing PPC sales while also maintain profitability was the biggest challenge we had. The target ACOS client gave was below 3%, which is hard to achieve, harder to maintain. This ACOS number is something every seller dreams about; achieving it is a different story. 

 

Actions:

 

  • Strategic review of the competitive arena to find new opportunities for growth
  • Optimizing product detail page with SEO-rich content to enhance the customer buying experience
  • Comprehensive keyword research to facilitate the creation and optimization of ad campaigns
  • Creating of brand-specific campaigns to improve the ranking of brand-keywords
  • Micro-level bid adjustment to keep a check on ACOS
  • Negative keyword harvesting on a daily basis to cut down on waste spend

 

Results:

 

  • Numbers of orders increased from 234 to 505
  • $20,000 increase in sales from $4,826 in October to $24,312 in January
  • 45% increase in sales in February when the average ACOS was between 2-3%
  • 175% increase in organic sales from $23,142 to $40,599

 

Before working on the project:

 

   Month    No of Orders    PPC Sales ($)    PPC ACoS (%)    Total Sales ($)    Organic Sales ($)
   October 2019    234    $4,826.10    2.47%    $27,968.18    $23,142.08

 

Five months after working on the project:

 

   Month    No of Orders    PPC Sales ($)    PPC ACoS (%)    Total Sales ($)    Organic Sales ($)
   February 2020    505    $24,312.70    2.39%    $64,912.10    $40,599.40

 

Now It’s Your Turn To Get Great Results:

 

Tamilko decided to extend his five-month contract and also gave us another brand to work on. Partnering with expert PPC consultants at eStore Factory cannot only free you from the hassle of managing the ad campaigns, but our dedicated team support and well-thought techniques have brought great results for not just Tamilko but several other Amazon sellers. Contact Us now; you can be one of them too!