Earlier this week, Amazon announced via press release that Prime Day 2023 will be held on July 11th and 12th. As the competition gets cut-throat every minute, Prime Day is an excellent opportunity to get your brand in front of deal-hungry customers. Don’t take our word for it. The stats say it all:
- According to Amazon, brands that advertised during any phase of Prime Day saw a 216% increase in awareness.
- During Prime Day 2022, customers spent over $3 billion on more than 100 million small-business products.
- 300+ million items were purchased by Prime members worldwide during Prime Day 2022, making it the biggest Prime Day event in Amazon’s history.
- 10,000 items were purchased by Prime members worldwide during the 2022 Prime Day event.
All brands big and small, see a considerable uptick in their Prime Day sales, thanks to the humongous influx of traffic. Now that Prime Day is just around the corner, it’s time for brands to test their creatives, start promoting, and get the ball rolling.
Determining the right time to kickstart your Prime Day promotions is crucial for brands wanting to make the most of this highly anticipated sales event. We recommend our clients start as early as 15 days before the event. Here’s why.
What’s all the hype about “generating an early buzz”?
As per a Prime Day survey conducted by Kantar 82% of shoppers said they are likely or highly likely to learn about new brands leading up to Prime Day and 75% of shoppers were likely or highly likely to purchase a product during Prime Day that they’d discovered during the lead-up to Prime Day
Throughout the lead-up to Prime Day, Prime Members engage with brands to browse for items they’d like to purchase. Shoppers use this time to compare products and discover new brands. This makes the 7-day period before Prime Day just as important as the event itself. That’s why you should never wait until the last minute, or you’ll end up with only one big push where all of your efforts are concentrated on a single day.
Being the early bird also provides you with valuable opportunities for testing and optimization. By launching your promotions in advance, you can assess the effectiveness of your creatives, messaging, and promotional tactics. This initial feedback paves the way for data-driven decisions so your Amazon PPC expert can refine your strategies accordingly. You can experiment with different approaches, track consumer responses, and fine-tune your campaigns to maximize their impact when Prime Day arrives.
It’s never too early to get started. Below we’ve listed 5 easy ways to generate pre-event hype
Before and during the Prime Day event, Amazon is brimming with deals, discounts, and promotions. Shoppers are being flooded with attractive offers from thousands of brands, so how will you get your products noticed? This is an extreme undertaking that brands face. Here’s what brands can do to make these days count.
#1: Offer exclusive deals
One of the sure-shot ways to attract more customers right before the event is to offer exclusive deals and discounts for the early birds. Ask your Amazon marketing agency to create a promotion or coupon code that remains valid till the big event. Make sure to promote this offer on social media, websites, and email newsletters to get maximum exposure.
To maximize the impact of your early bird promotions, partner with influencers or host Amazon Live. This will help create excitement on a big day and increase the reach of your promotion.
#2: Host pre Prime Day giveaways to fuel buzz around your brand
Offering enticing prizes or freebies is an easy way to generate momentum and increase brand visibility. Additionally, giveaways provide an opportunity to introduce your brand to new customers, building brand awareness and fostering connections.
By collecting email addresses during the giveaway entry process, you can grow your email list and establish direct communication with potential customers for future promotions.
#3: Get into shopper’s inbox
Just because social media is the in-thing these days does not mean you should overlook the good ol’ email marketing. Send out regular emails to promote upcoming deals and exclusive offers that are running on your store.
Remember, the shoppers who have signed up for your emailers are genuinely interested in your brand so the chances of them converting is much higher than people who find your site via search engines or see an ad on social media.
Personalize your emails as much as you can be sure to write a short yet effective subject line that instantly catches their eye.
#4: Write a blog post to flesh out the details of your promotions
A blog focused on Prime Day discounts allows you to inform your potential customers in advance. This post works as a platform to educate your audience on the upcoming discounts and why it’s something worth looking forward to. By detailing the savings and emphasizing the limited-time nature of these offers, brands can create a sense of urgency and encourage readers to eagerly await the event.
If your post offers value to your audience, they will also share them which will help to increase exposure, allowing you to reach a wider audience.
Promote the blog post through various channels, such as social media, newsletters, or collaborations with influencers to further amplify its reach.
#5: Buzz up your social media
Social media is a great way to generate awareness for your promotion campaigns in the run-up to the event. You can do a countdown to your event with posts and provide your audience with a convenient platform for your audience to ask any questions they may have. Don’t forget to add relevant hashtags so your post reaches the right audience.
Prime Day’s underway, are you ready?
The early bird gets the worm. By starting your promotions a few days before Prime Day, you can tap into the immense potential of this sales extravaganza. So, don’t wait until the last minute. Schedule a meeting with your Amazon sales manager to start early, create that buzz, and make your mark on Prime Day 2023.
Remember going into Prime Day is like going into battle. You need an arsenal ready for come what may. If you’re overwhelmed with the chaos that surrounds Prime Day, seek help from Amazon experts at eStore Factory. We’ve been through a lot of Prime Days and can help you pick the right strategy for your brand.