Everything you need to know about Amazon Subscribe & Save Program In 2023

Posted by Jimi Patel | June 27, 2023

In the dynamic landscape of e-commerce, sellers are constantly looking for effective strategies to stand out from the competition and drive sales. One such strategy that has gained significant traction is the Amazon Subscribe & Save option. This feature not only offers convenience and cost savings for customers but also provides sellers with a powerful tool to increase sales, foster customer loyalty, and expand their market reach.

In this blog post, we will delve into Amazon Subscribe & Save option and know the finer details. We will explore the benefits that sellers can enjoy by participating in this program and share valuable insights on making the most of this opportunity. Whether you’re a seasoned Amazon seller or just starting out, this guide will equip you with the knowledge and strategies needed to unlock the full potential of the Amazon Subscribe & Save program.

So, let’s embark on this exciting journey together, discovering the possibilities and uncovering the secrets to success with Amazon Subscribe and Save program. Get ready to revolutionize your Amazon business and take it to new heights of growth and customer loyalty.

Understanding Amazon Subscribe & Save program

Understanding Amazon Subscribe & Save program

Amazon Subscribe and Save is a subscription-based service that allows customers to schedule recurring deliveries of frequently used items. It provides convenience and cost savings for customers, making it an attractive option for many shoppers. As a seller, participating in the Subscribe and Save program opens up a whole new avenue for recurring sales and customer engagement. 

When customers subscribe to a product through Amazon Subscribe and Save, they commit to receiving regular shipments of that item. They can choose the frequency of delivery, whether it’s monthly, bi-monthly, or any other interval that suits their needs. This automated process ensures that customers never run out of their favorite products and eliminates the hassle of repeatedly placing individual orders.

Subscribe and Save program provides sellers a unique opportunity to establish a loyal customer base and increase recurring sales. By enrolling eligible products, you can tap into the growing market of customers who prefer the convenience and savings offered by Subscribe and Save.

How to get started with Amazon Subscribe & Save

How to get started with Amazon Subscribe & Save

Amazon Subscribe and Save is a great option to boost sales and expand your market reach. Here’s a step-by-step guide to help you navigate the process and make the most of this program.

  • Eligible products: Before getting started, ensure that your products meet the eligibility criteria for Amazon Subscribe and Save. Typically, consumable items, frequently purchased, and have a stable supply are good candidates for the program. Check Amazon’s guidelines and requirements to determine if your products qualify.
  • Enroll in the program: To enroll your products in Amazon Subscribe and Save, follow these steps:
  1. Log in to your Amazon Seller Central account.
  2. Navigate to the “Inventory” tab and select “Add a Product.”
  3. Choose the product you want to enroll in and click on “Edit” in the “Offer” section.
  4. Scroll down to the “Offers” section and find the “Subscribe & Save” option.
  5. Click on “Add Subscribe & Save” and set up the subscription details for your product, including the discount percentage and delivery frequency.
  • Pricing and discounts: Determine the appropriate discount percentage for your subscribed products. Offering a discount can incentivize customers to subscribe and commit to regular purchases. Consider factors such as your profit margins, competition, and customer demand when setting the discount rate.
  • Inventory planning: Ensure that you have sufficient inventory to meet the demand from subscribed customers. Monitor the sales velocity and adjust your inventory levels accordingly. The recurring nature of the Subscribe and Save program allows for better inventory planning and forecasting, reducing the risk of stockouts or overstocking.
  • Communication and customer service: Engage with your subscribed customers to build strong relationships and provide excellent customer service. Respond promptly to customer inquiries, address concerns, and take feedback seriously. Proactive communication and exceptional customer service can foster trust and loyalty, leading to repeat business.
  • Monitoring performance: Regularly review the performance of your subscribed products to assess their success and make any necessary adjustments. Monitor metrics such as sales volume, customer reviews, and subscription cancellation rates. This data will help you refine your offerings and improve the overall customer experience.
  • Promotions and marketing: Leverage promotions and marketing strategies to maximize the potential of Amazon Subscribe and Save. Consider offering exclusive discounts or bundling options for subscribed products. Utilize Amazon Sponsored Ads, such as Sponsored Products and Display Ads, to increase visibility and attract new customers to your subscribed items.
  • Analyze and optimize: Continuously analyze the performance of your subscribed products and make data-driven decisions to optimize your strategy. Monitor customer feedback, track sales data, and analyze market trends to identify areas for improvement and capitalize on opportunities for growth.

You can follow these steps and effective strategies to effectively leverage the Amazon Subscribe and Save program. It’s an opportunity to drive sales, increase customer loyalty, and expand your market presence. Embrace the potential of this program and position your business for success on the Amazon platform.

Subscribe & Save FBA eligibility requirements

Subscribe & Save FBA eligibility requirements

To leverage the benefits of the Subscribe & Save tool on Amazon, sellers must meet specific eligibility requirements before enrolling. These requirements ensure that sellers have a reliable fulfillment history and meet certain performance standards. Here are the eligibility criteria for participating in Subscribe & Save with FBA (Fulfillment by Amazon):

  1. Sellers must have a track record of maintaining an 85% or higher in-stock rate for their FBA inventory. This demonstrates the ability to consistently meet customer demand and fulfill orders promptly.
  2. To enroll in Subscribe & Save, sellers must have a professional seller account on Amazon. The account should be in good standing, meaning there are no violations of Amazon’s policies or guidelines.
  3. Sellers must have their brand enrolled in the Amazon Brand Registry. This program helps protect intellectual property rights and ensures that customers can trust the authenticity of the products being sold.
  4. Subscribe & Save is only available for products stored in Amazon’s fulfillment centers through FBA.
  5. Sellers must have a rating of 4.7 or higher, which demonstrates a commitment to excellent customer service and satisfaction.
  6. To participate in Subscribe & Save, sellers must have been utilizing FBA for at least three months. This requirement ensures that sellers have gained sufficient experience in utilizing Amazon’s fulfillment network.

You can ask your Amazon seller experts to help you fulfill the eligibility criteria, maintain strong performance metrics, and maximize the potential of Subscribe & Save for your business.

Types of Subscribe & Save orders:

When it comes to Amazon Subscribe & Save, there are two main types of orders: sign-up orders and replenishment orders. Let’s take a closer look at each type:

  • Sign-Up Orders: Sign-up orders are created when a customer initially subscribes to a product. These orders are important because they serve as the starting point for customers to enroll in the Subscribe & Save program. To make your product eligible for Subscribe & Save, you need to be the Featured Offer. This means that your offer should be the default choice for customers when they select the Subscribe & Save option. Being the Featured Offer increases the visibility and likelihood of customers subscribing to your product.
  • Replenishment Orders: Replenishment orders are automatically generated based on the frequency set by the customer during the sign-up process. Customers can choose to receive deliveries at monthly intervals, ranging from one to six months. These orders ensure that customers receive their subscribed items on a regular basis without having to place orders each time manually. Replenishment orders provide convenience and save customers time and effort by automating the delivery process.

Discount options with Subscribe & Save

Discount options with Subscribe & Save

As an Amazon seller, you have the option to select from three primary discount levels when listing your products:

  1. 0% discount
  2. 5% discount
  3. 10% discount

Amazon for a limited time is offering a special promotion to cover an extra 5% discount for grouped shipments, regardless of the base discount you choose as a seller.

Essentially, if a customer subscribes to receive five or more items that are scheduled for delivery on the same date, Amazon will automatically grant the customer an additional 5% discount. This additional discount is provided at no expense to the seller.

When participating in the Amazon Subscribe & Save program, sellers can set discounts for their subscribed products. Let’s take a closer look:

  1. Minimum discount: Amazon requires a minimum discount of 5% off the regular price for Subscribe & Save eligible products. This serves as an incentive for customers to subscribe to your products and commit to recurring orders.
  2. Higher discount percentages: While the minimum discount is 5%, sellers have the option to offer higher discount percentages to attract more subscribers. Increasing the discount can make your offer more appealing and encourage customers to choose your product over competitors.
  3. Tiered discounts: Some sellers choose to offer tiered discounts based on the number of subscriptions a customer has. For example, you may provide a 5% discount for the first subscription, 10% for the second subscription, and 15% for subsequent subscriptions. Tiered discounts can incentivize customers to subscribe to multiple products or increase the number of their subscriptions.
  4. Special promotions: In addition to the regular discounts, sellers can also run special promotions for their Subscribe & Save products. These promotions can include limited-time discounts, coupon codes, or bundle offers to attract more subscribers and boost sales.

The following category fee applies if your product is enrolled before November 5, 2019.

Product category Seller-funded discount
1-4 subscriptions in one delivery
(to the same address)
Seller-funded discount
5+ subscriptions in one delivery
(to the same address)
Beauty 5% 15%
Grocery 5% 15%
Health & Baby Care 5% 15%
Automotive Parts & Tools 5% 10%
Electronics 5% 10%
Home Tools & Home Improvement 5% 10%
Industrial Supplies 5% 10%
Kitchen 5% 10%
Lawn & Garden 5% 10%
Musical Instruments 5% 10%
Office Supplies 5% 10%
Outdoors 5% 10%
Pet supplies 5% 10%
Sports 5% 10%
Toys 5% 10%

Regularly monitor the performance of your subscribed products, including subscription rates, customer feedback, and overall sales. This will help you evaluate the effectiveness of your chosen discounts and make adjustments as needed to optimize your Subscribe & Save offerings.

What products can you sell on Amazon Subscribe & Save

What products can you sell on Amazon Subscribe & Save

Amazon Subscribe & Save offers a wide range of products that customers can subscribe to. Here is a list of product categories available for Subscribe & Save:

  1. Beauty
  2. Grocery
  3. Health & Baby Care
  4. Automotive Parts & Tools
  5. Electronics
  6. Tools & Home Improvement
  7. Industrial Supplies
  8. Kitchen
  9. Lawn & Garden
  10. Musical Instruments
  11. Office Supplies
  12. Outdoors
  13. Pet Supplies
  14. Sports
  15. Toys

How to draw more attention to your Subscribe & Save offer

How to draw more attention to your Subscribe & Save offer

To draw more attention to your Subscribe and Save offer on Amazon, you can implement the following strategies:

  1. Optimize product listings: As a part of product listing optimization, create compelling and informative product listings that highlight the Subscribe and Save option. Clearly mention the available discount, delivery frequency options, and the convenience it offers to customers. Use persuasive language to encourage customers to subscribe.
  2. Eye-catching label: Make sure your product listings prominently display the Subscribe and Save label. This label immediately catches the attention of customers and indicates that your product is eligible for the program. The label serves as a visual cue that can attract potential subscribers.
  3. Competitive pricing: Offer competitive pricing for your Subscribe and Save products. Consider providing higher discounts than the minimum requirement to make your offer more enticing. Conduct thorough market research to ensure your pricing aligns with customer expectations and the competition.
  4. Promote benefits: Clearly communicate the benefits of subscribing to your products. Highlight the convenience of automated deliveries, cost savings, and the flexibility to modify subscriptions. Emphasize the value customers will receive by choosing your Subscribe and Save offer over one-time purchases.
  5. Social proof: Leverage customer reviews and ratings to showcase the positive experiences of subscribers. Encourage satisfied customers to leave feedback specifically mentioning their subscription experience. Positive social proof can build trust and encourage potential customers to subscribe.
  6. Cross-promotion: Promote your Subscribe and Save offer across your other marketing channels. Utilize social media, email marketing, and your website to inform customers about the convenience and benefits of subscribing. Include direct links to the product listings with Subscribe and Save options to make it easy for customers to take action.
  7. Special promotions: Occasionally offer special promotions and exclusive deals for Subscribe and Save subscribers. This can create a sense of urgency and encourage customers to subscribe or increase their subscription quantities.
  8. Advertise on Amazon: Utilize Amazon’s advertising options, such as Sponsored Products or Display Ads, to promote your Subscribe and Save products. Conduct thorough keyword research for Amazon to target relevant keywords and audiences to reach potential subscribers who are actively searching for similar items.
  9. Collaborate with influencers: Partner with influencers or content creators who align with your product niche. Have them create engaging content, such as unboxing videos or product reviews, highlighting the benefits of subscribing to your products. 
  10. Customer engagement: Encourage customer engagement and interaction with your Subscribe and Save offer. Respond promptly to customer inquiries and feedback, addressing any concerns or questions they may have. Positive engagement can foster trust and increase the likelihood of subscriptions.

By implementing these strategies, you can effectively draw more attention to your Subscribe and Save offer, attract customers, and increase the number of subscribers for your products on Amazon.

Primary benefits of Amazon Subscribe & Save for sellers and customers

With customers committing to regular deliveries, sellers can enjoy a steady revenue stream and forecast their sales with greater accuracy. This stability can be particularly advantageous for businesses that rely on consistent sales to maintain operations and plan for growth.

Benefits for Sellers:

  1. Recurring sales: Amazon Subscribe & Save provides sellers with a reliable channel for recurring sales. By offering products through the program, sellers can secure regular orders and generate consistent revenue.
  2. Increased customer loyalty: Subscribed customers are more likely to develop a sense of loyalty towards the brand and its products. As customers receive their subscribed items regularly and benefit from the convenience and cost savings, they are more likely to continue purchasing from the same seller.
  3. Enhanced visibility: Products enrolled in Subscribe & Save are labeled, making them stand out in search results and product listings. This increased visibility can attract customers looking for convenient and cost-effective solutions, resulting in higher click-through rates and potential sales.
  4. Data insights: Participating in Subscribe & Save allows sellers to gather valuable data about customer preferences, buying patterns, and subscription behaviors. This data can be used to tailor marketing strategies, product offerings, and customer communication for improved targeting and engagement.

Benefits for Customers:

  1. Convenience and time savings: Subscribing to products through Amazon Subscribe & Save eliminates the need for customers to repeatedly place orders for frequently used items. They can set up a delivery schedule based on their consumption patterns and have products conveniently delivered to their doorstep.
  2. Cost savings: Subscribed customers enjoy discounts ranging from 5% to 15% on Subscribe & Save eligible items. These discounts can accumulate over time, resulting in significant cost savings, especially for items that are regularly purchased.

Flexibility and control: Customers have the flexibility to manage their subscriptions according to their changing needs. They can easily adjust delivery frequencies, skip a delivery if they have enough stock, or cancel a subscription altogether. This level of control empowers customers to customize their shopping experience.

Final thoughts

It is important for sellers to ensure that their products meet the eligibility criteria for Subscribe and Save, including maintaining a good standing as a professional seller, enrolling in the Amazon Brand Registry, and storing inventory in an FBA warehouse. By meeting these requirements, sellers can position themselves to take advantage of the program’s benefits.

Ultimately, the worthiness of Amazon Subscribe and Save depends on individual business goals and target market. For sellers seeking recurring sales and increased customer loyalty, Subscribe and Save can be a great tool. For customers looking for convenience, cost savings, and flexibility, subscribing to products through Amazon can simplify their shopping experience. Amazon Subscribe and Save offers a win-win situation for sellers and customers. You can leverage the program’s benefits by implementing effective strategies and maximize your sales potential, while customers can enjoy the convenience and savings that come with automated deliveries. 

Subscribe and Save is a valuable solution for sellers looking to expand their customer base and strengthen their business on Amazon. If you require any assistance in setting up your products for Subscribe & Save, do not hesitate to take help from our Amazon consultants.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.