The marketers in the present times want to perform the SEO for ecommerce stores and boost their sales. The Google Shopping is taking the forefront along with the Amazon and the eBay. It is necessary to get the data online and the optimization of the product feed.
The Google Shopping Checklist helps in boosting the visibility on Search Engine Result Page (SERP) as well as increasing the sales. The product ads and feed optimization have some pointers that made the work easier for the marketers. Some of them for the Google Shopping Checklist involves:
Organization of the Product Content
Google Shopping is related with putting the product listing directly on the Google. Here the product listings, short descriptions, pictures, and price are posted on the Google Search Engine. The sellers do not have to worry about the organic ranking or the traditional ecommerce SEO. The content also plays an important role in building up the brand name. For this, the marketers need to involve three items for product management:
- Centralizing of the product information
- Product information made adaptable according to Google’s requirements
- Updating of the content
Appealing Product Titles
It is necessary to make the titles of the product search engine friendly in order to appear online for the user queries. Most of the appealing factors are:
- Attributes of the Product
- Unique Brand Name
- Usage of Excessive Capitalization
- Product’s MPN or its Style Number
- Readability of the Titles
- HTML Issues
Larger Data Feed for Better Exposure
More products present in the product feed will help in getting the best exposure to the marketers. The Google picks up the product that emerges more on the product feed and has better exposure. However, the smaller product feeds shows up in the Google Shopping Checklist but its impact is low. The marketers with few items should add them in the single ad group instead of making multiple ad product categories for each product. This will help them to acknowledge if Google Shopping feed is good for their business or the product optimization is done in a better way.
Concentrating on Trending Products
The manufacturers must deliberate on their best-selling products that will help them to make a place in the online market. The seller can consult their ecommerce solution provider to look out for the trending products. With this, the marketer can add these products to the specific ad group to raise the exposure of the profitable products. The least performing products shift to the new product’s category with a lower bid.
Usage of Keywords in Descriptions and the Titles
The product manufacturers can use keywords in their product titles and their descriptions. The check should be kept on the present keyword ranking. This will help in finding out the top-performing queries by running search terms. The finalization of the trending keywords should be done on the following basis:
- Showing up of PLAs while running manual search
- Spending on the Keywords under the Shopping Campaign
- While running the search does any present keyword from the manufacturer shows up in the list
- Whether the trending keywords appear in the titles and the descriptions or not
Most of the sellers are presently opting for the Google Shopping Checklist in order to keep their products above in the products’ feed and to boost the sales. The manufacturers or the sellers can take the ecommerce listing services from the company like eStore Factory. The experts help the sellers in the merchant promotion of the products, detailed description of the products, marketing customized labels, greater quality for the product images, ecommerce SEO, etc.