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Google SEO
Marketers in the present times want to perform SEO for e-commerce stores and boost their sales. The Google Shopping is taking the forefront along with the Amazon and eBay. It is necessary to get the data online and the optimization of the product feed.
The Google Shopping Checklist helps boost the visibility on Search Engine Result Pages (SERP) as well as increase sales. The product ads and feed optimization have some pointers that make the work easier for marketers. Some of them for the Google Shopping Checklist involves:
Organization of the Product Content
Google Shopping is related to putting the product listing directly on Google. Here the product listings, short descriptions, pictures, and prices are posted on the Google Search Engine. The sellers do not have to worry about the organic ranking or traditional e-commerce SEO. The content also plays an important role in building up the brand name. For this, the marketers need to involve three items for product management:
Centralizing the product information
Product information made adaptable according to Google’s requirements
Updating of the content
Appealing Product Titles
It is necessary to make the titles of the product search engine friendly in order to appear online for user queries. Most of the appealing factors are:
Attributes of the Product
Unique Brand Name
Usage of Excessive Capitalization
Product’s MPN or its Style Number
Readability of the Titles
HTML Issues
Larger Data Feed for Better Exposure
More products present in the product feed will help in getting the best exposure to the marketers. Google picks up the product that emerges more on the product feed and has better exposure. However, the smaller product feeds show up in the Google Shopping Checklist but its impact is low. The marketers with few items should add them to the single ad group instead of making multiple ad product categories for each product. This will help them to acknowledge if Google Shopping feed is good for their business or the product optimization is done in a better way.
Concentrating on Trending Products
The manufacturers must deliberate on the best-selling products that will help them to make a place in the online market. The seller can consult their e-commerce solution provider to look out for trending products. With this, the marketer can add these products to the specific ad group to raise the exposure of the profitable products. The least performing products shift to the new product category with a lower bid.
Usage of Keywords in Descriptions and the Titles
The product manufacturers can use keywords in their product titles and their descriptions. The check should be kept on the present keyword ranking. This will help in finding out the top-performing queries by running search terms. The finalization of the trending keywords should be done on the following basis:
Showing up of PLAs while running a manual search
Spending on the Keywords under the Shopping Campaign
While running the search does any present keyword from the manufacturer show up in the list
Whether the trending keywords appear in the titles and the descriptions or not
In Closing
Most of the sellers are presently opting for the Google Shopping Checklist in order to keep their products above in the products’ feed and to boost sales. The manufacturers or the sellers can take the e-commerce listing services from the company like eStore Factory. The experts help the sellers in the merchant promotion of the products, detailed description of the products, marketing customized labels, greater quality for the product images, e-commerce SEO, etc.
