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Amazon Advertising
Last week Amazon the E-Commerce giant stopped advertising on Google PLAs which means they no longer now need the space on Google SERP. The shopping campaign known as PLA helps online store owners in the spotting of their products and services at the top of Google searches. The marketing budget of Amazon for running the ads was stated to be nearly 40.6%. According to the reports by Merkle, last year Amazon spent almost $37.6 million monthly.
Why is Amazon Thinking about this Discontinuation?
With the discontinuation of Amazon from the Google PLAs, the market can see a dip in the sales of Amazon. While on the other side, other marketers and retailers found it to be positive for advertising now on the Google space. Amazon has thought about this discontinuation in order to stop using the expensive Google Product Listing Space and concentrate on its digital marketing offers.
Moreover, to make a space on Amazon now the retailers need quality Amazon product listing services and Amazon SEO service. For this, online retailers must take professionalized services from the E-Commerce service providers like eStore Factory. The E-Commerce service provider company also extends support for Amazon PPC Optimization Service. These expert services will have a great impact on the online selling of the retailers choosing to sell on the Amazon platform.
By stopping advertising on Google PLAs, the sales of Amazon will be primarily affected. The effect will come from the Prime Customers who opt for purchasing from Amazon without reaching out to offline stores or other sites. Amazon nearly has 35% of the UK customers, which means the discontinuation of Google Shopping Ads will directly affect sales.
Other Major Reasons for Discontinuing from the Google PLAs
Seeing the statistics for Amazon and Google Shopping Share, the share just fell from 30% in 1st quarter of 2017 to below 20% by this year April 2018. The other contributing reasons for discontinuing of using Google PLAs by Amazon include:
Raising Conflicts Between Two Giants: The news of raising conflicts between the two giant platforms has also made Amazon step out from the Google PLAs. It was witnessed that Amazon first refused to keep Google products like Chromecast and the Google Home Speaker namely Nest. After this, Amazon removed the access of Prime customers to these two devices. This made Google remove access to YouTube from the ‘Amazon Fire Device’.Control of Cashflow by Amazon: While watching over other companies that with their analysts are controlling the ads and sales, Amazon also became stricter on its Cashflow on the Google Shopping Ads. Even the cashing out of $ 1 billion of shares disturbed the disbursement system of Amazon.
Conclusion
To sum up, amid all the chaos, the disputes and rivalry between Google and Amazon can be witnessed on a new front. Here Amazon is finding ways to grow digital marketing perspectives which means the Amazon sellers have to take effective Amazon product listing services, Amazon PPC Optimization Service, and Amazon SEO service. However, it can also be seen with the utilization of the on-site marketing programs by Amazon the sellers can get benefits too.
