CASE STUDY: One Month Of Working On Account & 68% Increase In Sales

Posted by Jimi Patel | July 16, 2020

Just like every Amazon seller out there, Devon, the owner of a company selling replacement sunglasses lenses, too dreamt of having a flourishing Amazon business. His primary focus was on increasing the organic ranking of his products so that he can take more profits home. In order to find a turnkey solution for development and growth in the marketplace, Devon reached out to eStore Factory. A dedicated Amazon consulting team got to work on his account and within just one month, there was a dramatic increase in sales with an even better increase in organic ranking.


Although the products were performing well, they needed more visibility. Because of the lack of traffic and conversion, the products were hidden deep down within the dense jungle of search result pages. Many of the products were suppressed and Devon had no knowledge of it. And to top of it all, there were a myriad of negative reviews, most of which were about the wrong information mentioned in the detail page description. We were glad that Devon had hired our Amazon account management service for full time because there was a lot of work to be done on his account.<0/span>


  • Product listing optimization was our topmost priority. We infused the detail page with relevant, profitable as well as long-tail search terms that people frequently use
  • Our Amazon photo editing experts created some listing images from scratch and leveraged it to answer the most common customer questions. This helped us eliminate suppressed listing and decrease negative reviews to a greater extent
  • Then we did an overhaul of product variations by combining similar products
  • Lastly, we used the enhanced listing and the comprehensive Amazon keyword research to run PPC campaigns
  • Our Amazon marketing consultants built a PPC strategy with the only goal of increasing brand awareness. Up until now, Devon was just using Sponsored Brand Ads, but our aggressive advertising efforts also included using Sponsored Product Ads, Lightning Deals and Promotions.
  • We recommended Devon to join the Amazon Vine Program to get his products much-required validation.


  • Increasing organic ranking takes time and consistent efforts, but our team managed to get a sharp increase in organic sales within just one month. The total sales increased from $52,446 in April 2020 to $77,098 in May 2020
  • Incorporating highly searched keywords in the title, bullets and description made the products more discoverable. As a result, the sessions increased by 2367 and the page views increased by 4900
  • Although the PPC revenue increased from $16,807 to $19,547, our real achievement was a whopping 8% decrease in ACOS from 41.09% in April to 33.48% in May
  • A dedicated Amazon consultant is regularly keeping a check on Devon’s account to hunt down and remedy any suppressed products and negative reviews
  • Enrolling in Amazon Vine helped Devon gain some positive reviews customer seek before making a purchase
  • It is noteworthy that there was a dramatic increase in sales during the tumultuous times of COVID-19 when most Amazon sellers even struggled to break even

Sales comparison (April & May 2020):

May 2020 April 2020
  Total Sales $77,098.35 $52,446.12
  Total Ordered Items 3,942 2,714
  PPC Sales $19,547.43 $16,807.68
  ACoS 33.48% 41.09%
  Page Views 41,276 34,367
  Sessions 28,478 26,111


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Two months later, the company still sees incredible success because of dedicated and consistent efforts by our Amazon AMS experts. Devon says that what he couldn’t achieve in the past six months, eStore Factory has done within a period of 30 days. It was all like a dream for him, but we firmly believe that miracles happen if you work hard for them and a 68% increase in sales was one of the most recent miracles we encountered. He recommends using our Amazon SEO services to every seller who wants to succeed on Amazon but is unsure how to do it.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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