The reality of email marketing is that most people do not read the promotional emails completely. Only one-third of email subscribers actually get enticed by the promotional offers mentioned in the email and actually proceed to buy a product from the site. However, every ecommerce service provider finds email marketing as a viable option to boost his sales.
There are reasons why people are immensely losing their faiths in email marketeering. An email has to be enticing, reflective and must give details of what you are going to sell. Retailers usually send a generalized email to the people as a gamble with the hope that few of them will eventually agree to buy a product that would be a bonus for the sellers.
But a seller has to work on a lot of things before proceeding with email marketing campaigns. It should effectively campaign for the online seller and his products. A promotional email has to be complete in all respects. Around 70% of the American email users do not even read the marketing messages properly. In order to increase sales on eBay, effective email marketing is the need of the hour. An online merchant has to send relevant recommendations and offers to target audience only.
Convert Daily Emails to Weekly Newsletter: Rather than using daily emails for the marketing purposes, an ecommerce solutions provider should initiate weekly communication with the customers via emails instead. The frequency of the newsletter should be either weekly or monthly because daily newsletter subscription does not go down well with the customers.
Highlight Offers: Often, the customers fail to notice the message of the email, and simply scroll down those emails without even caring to read them. Hence, it is essential for an online merchant to put attractive offers on the front of the email message itself in brief.
First Inform then Sale: Overwhelmed by their desire to sell products, online merchants often use email options to sell their ecommerce services or products to the customers instantly on the first email itself. But there is an urgent need to provide as much information to the customers as possible before letting them purchase a product. Obviously, when customers know the product better, there is more possibility of the sale.
Good Content: The content of your email campaign should be well written and up to the point. There should be no exaggeration of the features of any product. Customers should be provided accurate content to make up their minds regarding their decisions to purchase a particular product or not.
Determining Factors: While making your email product campaigns online, a seller has to keep certain things in mind like gender, age, geographical locations, attractive title and other factors.
If you wish to increase your online sales rapidly then you can visit eStore Factory for more details. We are a reputed online marketing expert with ample experience in Amazon marketing services and other ecommerce solutions. We would be very happy to assist you and boost your online sales like never before.