Amazon A+ Content (EBC) Examples - Amazon A+ Content Design

What is Amazon Enhanced Brand Content (EBC) / Amazon A+ Content?

Amazon A+ Content, formerly called Enhanced Brand Content, allows brand registered sellers to refurbish their existing text product description using high-quality product images, hero banners, infographics, crisp text blocks and comparison charts.

Beautiful headings, larger-than-life hero banners, and brand-centric sales copy – all combine to set your product and brand apart in a way that’s not possible through the text-only description.

How much does Amazon EBC Cost?

Amazon EBC is correctly available free to all sellers enrolled in Brand Registry 2.0.

Benefits of adding A+ Content to your listing

Allows sellers to describe crucial product information, features, benefits and USPs succinctly.
Highlights brand story and value proposition to differentiate from the competitors.
According to Amazon, adding A+ Content to a listing can boost the conversion rate by 10%.
Helps shoppers make an informed purchase decision, ultimately reducing negative reviews and returns.
Differentiates your brand from the competitors who lack the same standards.
Reduces bounce rate by giving shoppers all the information they need to make a purchase.
Lifestyle banners used in A+ Content helps shoppers envision the product in their lives.

Tips for creating effective A+ Content?

Your A+ Content should convey brand identity and establish loyalty. You can do this by dedicating a module to communicate brand ethics, story and unique value proposition.
Cross-sell and up-sell using the comparison chart module.
About 47% of Amazon customers are now using their mobile devices to shop. If your EBC is not optimized for smaller screens, you are losing half of the customers.
Instead of building walls of text, cherry-pick catchy taglines and integrate them into lifestyle banners to make it easier for the shoppers to digest information.
Shoppers will be eager to read the reviews. To ensure they don’t scroll past your A+ Content, grab their attention using a bright-colored, bold banner or a lifestyle image.
Show your target audience in lifestyle images to better connect with your shoppers. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit.
Highlight all important product details using infographic banners. It makes boring information fun to look at and keeps your EBC from being overwhelming for the shoppers.
Leave plenty of white space to create a cleaner look.
Embed storytelling to build an emotional connection with the shoppers.
Hire professional EBC service for best results.