What is Amazon Enhanced Brand Content (EBC) / Amazon A+ Content?
Amazon A+ Content, formerly called Enhanced Brand Content, allows brand registered sellers to refurbish their existing text product description using high-quality product images, hero banners, infographics, crisp text blocks and comparison charts.
Beautiful headings, larger-than-life hero banners, and brand-centric sales copy – all combine to set your product and brand apart in a way that’s not possible through the text-only description.
How much does Amazon EBC Cost?
Amazon EBC is correctly available free to all sellers enrolled in Brand Registry 2.0.
Benefits of adding A+ Content to your listing
- Allows sellers to describe crucial product information, features, benefits and USPs succinctly.
- Highlights brand story and value proposition to differentiate from the competitors.
- According to Amazon, adding A+ Content to a listing can boost the conversion rate by 10%.
- Helps shoppers make an informed purchase decision, ultimately reducing negative reviews and returns.
- Differentiates your brand from the competitors who lack the same standards.
- Reduces bounce rate by giving shoppers all the information they need to make a purchase.
- Lifestyle banners used in A+ Content helps shoppers envision the product in their lives.
Tips for creating effective A+ Content?
- Your A+ Content should convey brand identity and establish loyalty. You can do this by dedicating a module to communicate brand ethics, story and unique value proposition.
- Cross-sell and up-sell using the comparison chart module.
- About 47% of Amazon customers are now using their mobile devices to shop. If your EBC is not optimized for smaller screens, you are losing half of the customers.
- Instead of building walls of text, cherry-pick catchy taglines and integrate them into lifestyle banners to make it easier for the shoppers to digest information.
- Shoppers will be eager to read the reviews. To ensure they don’t scroll past your A+ Content, grab their attention using a bright-colored, bold banner or a lifestyle image.
- Show your target audience in lifestyle images to better connect with your shoppers. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit.
- Highlight all important product details using infographic banners. It makes boring information fun to look at and keeps your EBC from being overwhelming for the shoppers.
- Leave plenty of white space to create a cleaner look.
- Embed storytelling to build an emotional connection with the shoppers.
- Hire professional EBC service for best results.
Best A+ Content/EBC Designs
Below we have shared some of our A+ Content optimization that you can look to for some design inspo
#1: Acorn Solution
#2: Gadget Store
#5: Orga Ecofriendly
#7: Brush Creek Shop
#10: Rexy Sports
#11: Orga Ecofriendly
#13: Heather & Willow
#14: Acorn Solutions
#15: Sunday Road
#16: Masao Mask