Week by week Q4 success guide for Amazon sellers

Posted by Jimi Patel | October 3, 2023

Q4 is underway, and the holiday shopping season is officially in full swing. It’s that time of year when Amazon sellers like you gear up for the most exciting and lucrative months ahead. To make sure you’re fully prepared and equipped to maximize your sales during this Q4 marathon, we’ve laid out a detailed week-by-week plan that covers all the major events, from Prime Big Deal Days to New Year’s Day. This guide is your blueprint for success, offering step-by-step instructions and valuable insights to ensure you’re ready to capitalize on every opportunity that comes your way.

We’ll walk you through inventory management, listing optimization, promotional strategies, and customer service, all tailored to the specific demands of each event. With precise dates and actionable insights, you’ll be well-prepared for the Q4 journey ahead.

Week 1: October 2nd – October 8th

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  • Inventory check: Begin by assessing your current inventory levels. Take into account the expected demand for Prime Big Deal Days (October 10th and 11th) and Halloween (October 31st). This will help you identify if you need to restock certain products or adjust your storage arrangements.
  • Optimize listings: Ask your Amazon listing optimization experts to start reviewing and optimizing your product listings for upcoming events. Focus on keyword research, product titles, bullet points, product descriptions, and high-quality images. Ensuring that your listings are attractive and informative is key to attracting holiday shoppers.

Week 2: October 9th – October 15th

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  • Promotion planning: This week, dedicate your efforts to planning and scheduling promotions for Prime Big Deal Days (October 10th and 11th). Determine the discounts or special offers you’ll provide to entice shoppers during these high-traffic days.
  • Halloween content: Begin preparing Halloween-themed content for your listings and marketing campaigns. This can include creating engaging product descriptions and eye-catching graphics that align with the Halloween theme.

Week 3: October 16th – October 22nd

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  • Halloween prep: Schedule a meeting with your Amazon seller consulting experts to finalize your Halloween promotions and discounts. Ensure that your listings highlight these offers to attract shoppers looking for Halloween-related products.
  • Singles’ Day preparation: Start planning promotions and campaigns for Singles’ Day (November 11th). While it’s not as widely celebrated as some other events, it presents an opportunity to attract additional customers.

Week 4: October 23rd – October 29th

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  • Competitor analysis: Take time to analyze your competitors’ strategies for Prime Big Deal Days and adjust your approach accordingly. Pay attention to their pricing, promotions, and messaging.
  • Customer service: Ensure your customer service team is prepared for increased inquiries during the events. Provide them with guidance on handling customer queries and concerns effectively.

Week 5: October 30th – November 5th


  • Halloween promotion: Launch your promotions and deals for Halloween. Make sure your listings prominently feature these offers to capture the attention of shoppers.
  • Singles’ Day content: Prepare Singles’ Day-specific content and marketing materials. Customize your listings and social media posts to align with the theme of this event.

Week 6: November 6th – November 12th

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  • Black Friday and Cyber Monday prep: Finalize your deals and promotions for Black Friday (November 24th) and Cyber Monday (November 27th). These are some of the busiest shopping days of the year, so your preparations should be thorough.
  • Thanksgiving preparation: Begin planning for Thanksgiving (November 23rd) promotions and content. While Thanksgiving is primarily a family holiday, it also presents opportunities for sales.

Week 7: November 13th – November 19th

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  • Content quality check: Ensure that your listings remain optimized for Black Friday and Cyber Monday. Make any necessary updates to maintain high-quality product listings.
  • Email marketing: Plan and schedule email marketing campaigns to promote your Black Friday and Cyber Monday deals. Consider segmenting your email list for targeted messaging.

Week 8: November 20th – November 26th (Thanksgiving Week)

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  • Thanksgiving promotions: Launch Thanksgiving-specific promotions and giveaways (November 24th). Highlight deals that align with the spirit of giving and gratitude.
  • Ad campaigns: Increase your advertising spending and visibility during Thanksgiving (November 24th) to capture shoppers looking for holiday deals.

Week 9: November 27th – December 3rd (Black Friday & Cyber Monday Week)

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  • Black Friday deals: Ensure that your Black Friday deals are live and well-promoted (November 25th). Monitor traffic and sales closely throughout the weekend.
  • Customer support: Be prepared for an influx of customer inquiries during this busy week (November 24th – 28th). Provide timely and helpful responses to address shopper questions and concerns.

Week 10: December 4th – December 10th

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  • Cyber Monday follow-up: Continue promotions from Cyber Monday through the week. Extend any discounts or offers to capture post-Cyber Monday shoppers.
  • Holiday content: Shift your content focus to Christmas (December 25th), Kwanzaa (December 26th – January 1st), and Hanukkah (December 26th – January 1st). Update listings, graphics, and marketing materials to reflect these holidays.

Week 11: December 11th – December 17th

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  • Prep for last-minute shoppers: Plan for last-minute shoppers who are looking for gift ideas. Consider offering expedited shipping options to accommodate late buyers.
  • Inventory monitoring: Keep a close eye on your inventory levels to avoid stockouts during the final holiday shopping rush.

Week 12: December 18th – December 24th (Christmas Week)

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  • Last-minute holiday promotions: Run last-minute holiday promotions to capture late shoppers who are making final gift purchases.
  • Order fulfillment: Ensure that all orders are fulfilled promptly to meet the delivery deadlines for Christmas (December 25th).

Week 13: December 25th – December 31st (Post-Holiday Week)

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  • Clearance sales: Consider post-holiday clearance sales for Boxing Day (December 26th). Offer discounts on holiday-related products to clear out remaining inventory.
  • Year-end review: Evaluate your Q4 performance and begin planning for New Year’s events (December 31st and January 1st). Reflect on what worked well and areas where improvements can be made for the upcoming year.

As we wrap up this comprehensive guide for Q4 preparations on Amazon, we want to emphasize that while the holiday season can be hectic, it’s also filled with unparalleled opportunities for sellers like you. By meticulously planning, optimizing your listings, and staying agile to adapt to market trends, you’re well on your way to making this Q4 your most successful one yet.

Remember, each event, from Prime Big Deal Days to New Year’s Day, presents a unique chance to connect with shoppers and boost your sales. Keep a close eye on inventory levels, maintain high-quality product listings, and provide exceptional customer service to stand out in the competitive holiday market.

Plan and conquer this Q4 with eStore Factory

We understand that Q4 can be both exhilarating. That’s where our Amazon seller account management services come in. Our team of seasoned Amazon experts is here to support you every step of the way, from inventory management to listing optimization and strategic promotions. Whether you’re looking to fine-tune your product listings, develop targeted advertising campaigns, or navigate the complexities of Amazon’s ever-changing landscape, our Amazon agency is your trusted partner.

With our guidance, you can not only survive Q4 but thrive, capitalizing on the vast opportunities that this season offers. Let us help you make this holiday season your most profitable one yet.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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