100K Increase in sales after just one month of working on the account

Account stats before outsourcing to eStore Factory:

• Total Sales: $95,615

• Total Ordered Items: 537

• PPC Sales: $24,255

• PPC ACOS: 8.1%

Account stats after outsourcing to eStore Factory:

• Total Sales: $244,991

• Total Ordered Items: 1,641

• PPC Sales: $97,077

• PPC ACOS: 8.73%

Here’s everything we did to get the results:

• There were already a few campaigns up and running, so we performed an initial campaign overhaul to identify opportunities for improvement

• We then created individual campaigns for all the active products and targeted all the researched keywords in them.

• After a week, impressions, clicks, and sales (because we used the right keywords) showed up and we started micro-level campaign management 

• To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords every week

• We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking of each keyword.