Case study

100K Increase in sales after just one month of working on the account

Posted by Jimi Patel | February 24, 2021
amazon seo services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $95,615
  • Total Ordered Items: 537
  • PPC Sales: $24,255
  • PPC ACOS: 8.1%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $244,991
  • Total Ordered Items: 1,641
  • PPC Sales: $97,077
  • PPC ACOS: 8.73%

Here’s everything we did to get the results:

  • There were already a few campaigns up and running, so we performed an initial campaign overhaul to identify opportunities for improvement
  • We then created individual campaigns for all the active products and targeted all the researched keywords in them.
  • After a week, impressions, clicked and sales (because we used the right keywords) showed up and we started micro-level campaign management 
  • To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
  • We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each keyword.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.