12% decrease in PPC ACOS in the most competitive category ever

Account stats before outsourcing to eStore Factory:

• Total Sales: $62,714

• Total Ordered Items: 229

• PPC Sales: $11,790.85

• PPC ACoS: 20.40%

Account stats after outsourcing to eStore Factory:

• Total Sales: $66,314

• Total Ordered Items: 186

• PPC Sales: $23,588

• PPC ACoS: 8.84%

Here’s everything we did to get the results:

• Regularly monitoring the performance of all the campaigns to avoid surprises in the form of increased ACOS

• Targeted campaigns made with reverse ASIN  keyword research of our competitors

• Creation of automatic campaigns to collect crucial data like search terms and negative keywords

• Replenishing the backend search term fields in the product to improve organic visibility

• Creation of PAT campaigns to target the specific product to generate sales