Case study

12% decrease in PPC ACOS in the most competitive category ever

Posted by Jimi Patel | February 24, 2021
amazon seo services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $62,714
  • Total Ordered Items: 229
  • PPC Sales: $11,790.85
  • PPC ACoS: 20.40%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $66,314
  • Total Ordered Items: 186
  • PPC Sales: $23,588
  • PPC ACoS: 8.84%

Here’s everything we did to get the results:

  • Regularly monitoring the performance of all the campaigns in order to avoid surprises in the form of increased ACOS
  • Targeted campaigns made with reverse ASIN  keyword research of our competitors
  • Creation of automatic campaigns to collect crucial data like search terms and negative keywords
  • Replenishing the backend search term fields in the product to improve organic visibility
  • Creation of PAT campaigns to target the specific product for generating sales


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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