Account stats before outsourcing to eStore Factory:
Total Sales: $62,714
Total Ordered Items: 229
PPC Sales: $11,790.85
PPC ACoS: 20.40%
Account stats after outsourcing to eStore Factory:
Total Sales: $66,314
Total Ordered Items: 186
PPC Sales: $23,588
PPC ACoS: 8.84%
Here’s everything we did to get the results:
Regularly monitoring the performance of all the campaigns to avoid surprises in the form of increased ACOS
Targeted campaigns made with reverse ASIN keyword research of our competitors
Creation of automatic campaigns to collect crucial data like search terms and negative keywords
Replenishing the backend search term fields in the product to improve organic visibility
Creation of PAT campaigns to target the specific product to generate sales
