2X Sales Along with 30K in a Competitive Category

Account stats before outsourcing to eStore Factory:

• Total Sales: $72,946.41

• Total Ordered Items: 2871

• PPC Sales: $33,991.66

• PPC ACOS: 24.8%

Account stats after outsourcing to eStore Factory:

• Total Sales: $107,302.74

• Total Ordered Items: 4251

• PPC Sales: $46,751.57

• PPC ACOS: 20.63%

Here’s everything we did to get the results:

• Created some new PPC campaigns & merged the ones that were generating low sales to decrease the overall spend

• Backend search terms of all the listings were changed to get more visibility of our products & increase the organic ranking

• Creating highly targeted campaigns for high-selling products

• Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.

• Running a promotional giveaway to increase customer awareness