Case study

2X Sales Along with 30K in a Competitive Category

Posted by Jimi Patel | April 19, 2021
amazon product ranking

Account stats before outsourcing to eStore Factory:

  • Total Sales: $72,946.41
  • Total Ordered Items: 2871
  • PPC Sales: $33,991.66
  • PPC ACOS: 24.8%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $107,302.74
  • Total Ordered Items: 4251
  • PPC Sales: $46,751.57
  • PPC ACOS: 20.63%

Here’s everything we did to get the results:

  • Created some new PPC campaigns & merged the ones that were generating low sales in order to decrease the overall spend
  • Backend search terms of all the listings were changed in order to get more visibility of our products & increase the organic ranking
  • Creating of highly targeted campaigns for high selling products
  • Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
  • Running a promotional giveaway to increase customer awareness

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.