Account stats before outsourcing to eStore Factory:
Total Sales: $10,285.54
Total Ordered Items: 487
PPC Sales: $4,826.98
PPC ACOS: 59.76%
Account stats after outsourcing to eStore Factory:
Total Sales: $19,476.70
Total Ordered Items: 863
PPC Sales: $8,530.57
PPC ACOS: 35.57%
Here’s everything we did to get the results:
We have done keyword research from Brand Analytics and targeted only those keywords with a higher conversion rate
Identified the products that were not receiving optimal exposure
We have targeted the root keywords of our products in the broad group to increase the visibility of newly launched products
We have regularly optimized the campaign and made changes accordingly
We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
We have targeted our competitor’s product to increase our product visibility and generate sales with low-spending