Case study

2X the sales with ALMOST half the ACOS in a period of a month

Posted by Jimi Patel | March 31, 2021
amazon consulting agency

Account stats before outsourcing to eStore Factory:

  • Total Sales: $10,285.54
  • Total Ordered Items: 487
  • PPC Sales: $4,826.98
  • PPC ACOS: 59.76%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $19,476.70
  • Total Ordered Items: 863
  • PPC Sales: $8,530.57
  • PPC ACOS: 35.57%

Here’s everything we did to get the results:

  • We have done keyword research from Brand Analytics and targeted only those keywords with a higher conversion rate
  • Identified the products which were not receiving optimal exposure
  • We have targeted root keywords of our products in the broad group to increase the visibility of newly launched products
  • We have regularly optimized the campaign and made changes accordingly
  • We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
  • We have targeted our competitor’s product to increase our product visibility and generate sales with low spending


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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