2X the sales with ALMOST half the ACOS in a period of a month

Account stats before outsourcing to eStore Factory:

• Total Sales: $10,285.54

• Total Ordered Items: 487

• PPC Sales: $4,826.98

• PPC ACOS: 59.76%

Account stats after outsourcing to eStore Factory:

• Total Sales: $19,476.70

• Total Ordered Items: 863

• PPC Sales: $8,530.57

• PPC ACOS: 35.57%

Here’s everything we did to get the results:

• We have done keyword research from Brand Analytics and targeted only those keywords with a higher conversion rate

• Identified the products that were not receiving optimal exposure

• We have targeted the root keywords of our products in the broad group to increase the visibility of newly launched products

• We have regularly optimized the campaign and made changes accordingly

• We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending

• We have targeted our competitor’s product to increase our product visibility and generate sales with low-spending