30K Sales Increase in a Month with Out of the Box Strategies

Account stats before outsourcing to eStore Factory:

• Total Sales: $53,787.78

• Total Ordered Items: 3,732

• PPC Sales: $27,915.27

• PPC ACOS: 28.72%

Account stats after outsourcing to eStore Factory:

• Total Sales: $85,479.94

• Total Ordered Items: 5,532

• PPC Sales: $41,773.68

• PPC ACOS: 26.03%

Here’s everything we did to get the results:

• Changing the SEO content & back-end search terms helped listings rank organically top of the page day by day

• We implemented aggressive PPC to achieve the given target by using different strategies

• Added profitable KWs from search term reports to the existing campaigns

• Focused more on low-selling items and created separate PPC campaigns for them as well

• Boosted sales rank and total sales for the excess inventory listings by creating campaigns

• Created coupons and activated sale prices for low-selling and excess inventory listings