Account stats before outsourcing to eStore Factory:
Total Sales: $53,787.78
Total Ordered Items: 3,732
PPC Sales: $27,915.27
PPC ACOS: 28.72%
Account stats after outsourcing to eStore Factory:
Total Sales: $85,479.94
Total Ordered Items: 5,532
PPC Sales: $41,773.68
PPC ACOS: 26.03%
Here’s everything we did to get the results:
Changing the SEO content & back-end search terms helped listings rank organically top of the page day by day
We implemented aggressive PPC to achieve the given target by using different strategies
Added profitable KWs from search term reports to the existing campaigns
Focused more on low-selling items and created separate PPC campaigns for them as well
Boosted sales rank and total sales for the excess inventory listings by creating campaigns
Created coupons and activated sale prices for low-selling and excess inventory listings
