33% Increase in PPC Sales and 23% Decrease in ACOS

Category: Kitchen tools

Brand overview

Dreamfarm is known for creating clever, problem-solving kitchen tools that make everyday cooking easier. With the holiday season fast approaching, they aimed to improve their ad performance and reach more shoppers during the busiest shopping months of the year.

Challenge

In October 2024, Dreamfarm’s ad campaigns were performing well but still had room for growth. They needed to maximize sales during the holiday rush while reducing their already manageable ACOS. The goal was to scale effectively without overspending or sacrificing profitability.

Approach

We developed a focused strategy to help Dreamfarm build on its existing success:

• Refined targeting by identifying high-performing keywords and pausing low-converting ones.

• Optimized ad placements for visibility in Sponsored Products and Sponsored Brands campaigns.

• Increased bids strategically on holiday-related and high-intent keywords.

• Enhanced ad copy and visuals to align with the holiday season and highlight Dreamfarm’s unique product features.

• Monitored performance regularly to ensure campaigns stayed efficient and profitable.

Achievements

October 2024

Sales: $7,151.98
Spend: $1,742.44
ACOS: 24.36%

December 2024

Sales: $9,537.19
Spend: $1,791.26
ACOS: 18.78%