35x sales jump in sales in just 60 days

Category: Industrial & Scientific

Brand overview

MINIBREW makes tools for people who love brewing beer at home — mash paddles, thermometers, airlocks, all the basics. The products are simple, solid, and built to last. But like many small brands on Amazon, they were getting lost. In January, they partnered with eStore Factory to help turn things around — not just with ads, but by figuring out how to position them better and tell their story clearly.

Challenge

When we first looked at the account in January 2025, it had almost no traction. Sales were stuck at $219 for the month. PPC had barely been touched — just $18 spent, with $79 in ad-attributed sales. Product listings were functional but not optimized. No clear messaging. No real brand presence. And worst of all, there was no data to learn from — no campaigns, no performance history, just a quiet account.

Approach

• Rewrote product titles and bullets to focus on what buyers care about (material, size, what it's used for). Cut out fluff.

• Researched customer search terms using actual Amazon data, not guesswork — focused on low-competition, high-conversion keywords like “1/2 inch bulkhead kit” and “homebrew thermometer stainless”.

• Cleaned up the storefront. We didn’t redesign it from scratch, just simplified it so it told the story faster — who it’s for, what to buy first.

• Built out manual PPC campaigns from the ground up: one ad group per product, segmented match types, separate keyword clusters for accessories vs. core tools.

• Monitored daily. Paused anything that wasn’t converting within 5–7 clicks. Doubled down on keywords with strong CTR and decent ACoS.

• Created basic visual templates for product images using real customer reviews as a guide — made sure people knew what size things were and how they’d use them.

• Ran coupon promos to push early momentum and drive sessions up without needing big discounts.

Achievements

January 2025

Total sales: $219

PPC sales: $79

Spend: $18

Advertising cost of sale (ACOS): 23.47%

March 2025

Total sales: $3,304

PPC sales: $2,812

Advertising cost of sale (ACOS): 27.27%

Spend: $766

• By March 2025, total sales hit $3,304 — a 15x jump in just two months.

• ACoS held at 27%, which was solid considering this was the first real month of testing

But the real shift wasn’t just the numbers. The account went from being a passive listing page to a working sales funnel. Customers were finding the right products. Conversion rates went up. Sessions increased. We turned a static account into an active, learning system.