Account stats before outsourcing to eStore Factory:
- Total Sales: $51,762.64
- Total Ordered Items: 598
- PPC Sales: $27,652.42
- PPC ACOS: 20.63%
Account stats after outsourcing to eStore Factory:
- Total Sales: $135,032.03
- Total Ordered Items: 1,278
- PPC Sales: $83,081.69
- PPC ACOS: 12.69%
Here’s everything we did to get the results:
- We recommended the client for creating A+ content for all of our products
- Apart from running regular PPC campaigns, we have tried targeting not only the ASINs of the competitors but their keywords as well
- We are using their brand keywords as well in our PPC campaigns to grow our sales
- Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
- Continuous analysis of search term report and negative keyword harvesting to reduce ad spend