Case study

3X Orders with Decreased ACoS

Posted by Jimi Patel | April 19, 2021
3X Orders with Decreased ACoS

Account stats before outsourcing to eStore Factory:

  • Total Sales: $51,762.64
  • Total Ordered Items: 598
  • PPC Sales: $27,652.42
  • PPC ACOS: 20.63%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $135,032.03
  • Total Ordered Items: 1,278
  • PPC Sales: $83,081.69
  • PPC ACOS: 12.69%

Here’s everything we did to get the results:

  • We recommended the client for creating A+ content for all of our products
  • Apart from running regular PPC campaigns, we have tried targeting not only the ASINs of the competitors but their keywords as well
  • We are using their brand keywords as well in our PPC campaigns to grow our sales
  • Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Continuous analysis of search term report and negative keyword harvesting to reduce ad spend


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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