Account stats before outsourcing to eStore Factory:
Total Sales: $51,762.64
Total Ordered Items: 598
PPC Sales: $27,652.42
PPC ACOS: 20.63%
Account stats after outsourcing to eStore Factory:
Total Sales: $135,032.03
Total Ordered Items: 1,278
PPC Sales: $83,081.69
PPC ACOS: 12.69%
Here’s everything we did to get the results:
We recommended the client for creating A+ content for all of our products
Apart from running regular PPC campaigns, we have tried targeting not only the ASINs of the competitors but their keywords as well
We are using their brand keywords as well in our PPC campaigns to grow our sales
Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with a high conversion rate
Continuous analysis of search term reports and negative keyword harvesting to reduce ad spend
