3X Orders with Decreased ACoS

Account stats before outsourcing to eStore Factory:

• Total Sales: $51,762.64

• Total Ordered Items: 598

• PPC Sales: $27,652.42

• PPC ACOS: 20.63%

Account stats after outsourcing to eStore Factory:

• Total Sales: $135,032.03

• Total Ordered Items: 1,278

• PPC Sales: $83,081.69

• PPC ACOS: 12.69%

Here’s everything we did to get the results:

• We recommended the client for creating A+ content for all of our products

• Apart from running regular PPC campaigns, we have tried targeting not only the ASINs of the competitors but their keywords as well

• We are using their brand keywords as well in our PPC campaigns to grow our sales

• Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with a high conversion rate

• Continuous analysis of search term reports and negative keyword harvesting to reduce ad spend