3x PPC Sales in Just One Month

Category: Party supplies

Brand Overview

Foam Party Supplies is a leading provider of high-quality foam machines, cannons, and everything you need to create unforgettable foam-filled events. They reached out to us for A+ Content design, loved our work, and soon trusted us with account management and PPC. The results? They saw noticeable improvements and kept coming back!

Challenge

The challenge was clear—Foam Party Supplies had great products, but their listings weren’t optimized, and the store wasn’t even set up properly. The quality was there, but it just wasn’t showing. There was a lot to fix to make their brand stand out.

Approach

• Revamped their listings by crafting detailed, keyword-rich product titles and descriptions that spoke directly to their target audience.

• Redesigned their A+ Content to visually showcase their top-tier products with custom graphics, interactive comparison charts, and lifestyle imagery that highlighted the fun of foam parties.

• Set up a storefront that was user-friendly, on-brand, and designed to drive conversions, focusing on bundling products for easy shopping.

• Launched a strategic PPC campaign targeting niche keywords related to event planners and party rentals, leading to high-quality traffic with better conversion rates.

• Implemented seasonal promotions and created special offers around the summer and party seasons to boost sales during peak times.

Achievements

• Total sales jumped by 53% from April to May, showing impressive growth in just one month.

• PPC sales skyrocketed by over 213%, more than tripling compared to April.

• Advertising cost of sales (ACOS) improved by 9.25%, making the campaign far more efficient.