Account stats before outsourcing to eStore Factory:
- Total Sales: $2,810
- Total Ordered Items: 10
- PPC Sales: $2,810
- PPC ACOS: 14.71%
Account stats after outsourcing to eStore Factory:
- Total Sales: $3,758
- Total Ordered Items: 13
- PPC Sales: $9,909
- PPC ACOS: 13.80%
Here’s everything we did to get the results:
- We have added the highest search volume keywords in the Manual Campaign
- We have targeted root keywords of our products in the Broad group to increase the visibility of newly launched products with low spending
- Adjusted the bid of keywords after 3-4 days if not getting any impression or clicks
- We have regularly optimized the campaign and made changes accordingly
- We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
- We have targeted our product Category to increase our product visibility and generate sales with low spending