67% Increase in PPC sales & 25% decrease in ACoS

Category: Printer Parts & Accessories

Brand Overview:

Cartra specializes in high-quality toner cartridges that keep printing sharp and customers happy. Partnering with us, they aimed to drive up their Amazon PPC sales while keeping ad costs in check. By July, Cartra’s PPC sales hit $13,024.69 with an efficient ACOS of 23.93%—a strong improvement over previous months.

Challenge

Cartra faced two main hurdles with their Amazon PPC efforts. 

• First, they struggled to find the right balance between ad spend and actual sales growth—an issue that had led to fluctuating monthly ACOS and inconsistent returns on their investment. 

• Second, Cartra’s ad targeting needed fine-tuning; broad keyword targeting was reaching too many irrelevant audiences, resulting in higher costs without a strong boost in sales.

Approach

• Focused on high-intent keywords, dropping those that didn’t convert.

• Adjusted bids on top keywords to balance visibility and cost.

• Used Sponsored Brand and Product ads for optimal visibility.

• Updated ad copy to highlight Cartra’s quality and value.

• Weekly reviews let us respond fast to shifts in performance.

Achievements

July 2024

PPC sales: $7,812.27

Spend: $4,173.45

Advertising cost of sale (ACOS): 53.42%

August 2024

PPC sales: $13,024.69

Spend: $3,116.58

Advertising cost of sale (ACOS): 23.93%