83% increase in total sales & 43% jump in PPC sales

Category: Skincare & beauty

Brand Overview

Snowy Summit is a premium brand known for creating handcrafted, all-natural soaps that bring a touch of luxury to everyday skincare routines. They came to us looking to optimize their catalog of ASINs, wanting to make the most of their already amazing products. After a complete overhaul, including listing optimization and strategic enhancements, their organic sales skyrocketed.

Challenge

The real challenge with Snowy Summit was that their products were in an incredibly saturated category—natural soaps. Competing with countless other brands that had similar claims meant standing out required more than just good listings. We had to break through the noise and get their products in front of the right customers.

Approach

• Refined competitor gap analysis to identify under-targeted keywords and areas where Snowy Summit could outperform established brands.

• Leveraged long-tail keywords with higher purchase intent allowed us to capture high-quality traffic in the overcrowded soap market.

• Created unique value-based content that highlighted Snowy Summit's handcrafted process and premium ingredients, making their listings stand out.

• They optimized product titles and bullet points to focus on niche benefits like eco-friendliness, which spoke directly to conscious consumers.

• Launched strategic PPC campaigns targeting competitor brands while maintaining cost efficiency, helping Snowy Summit gain market share quickly.

• Enhanced customer review management by strategically requesting reviews, increasing credibility, and boosting product rankings organically.

Achievements

• Total sales surged by 83%, showing a significant jump in overall performance.

• PPC sales grew by 43%, driving more targeted traffic and conversions.

• The conversion rate improved by 2.12% in just one month, reflecting higher purchase intent and better-targeted customers.