A whopping 270% increase in PPC sales with 10% decrease in ACOS

Account stats before outsourcing to eStore Factory:

• Total Sales: $17,586

• Total Ordered Items: 1,882

• PPC Sales: $7,604

• PPC ACoS: 50.98%

Account stats after outsourcing to eStore Factory:

• Total Sales: $44,859

• Total Ordered Items: 4,127

• PPC Sales: $21,221

• PPC ACoS: 41.25%

Here’s everything we did to get the results:

• Built and defined a comprehensive advertising strategy that included a combination of Sponsored Products, Brand & Display Ads

• Optimizing the existing catalog to boost conversions

• Sponsored Product Ads helped improve overall searchability, Sponsored Brand Ads increased brand awareness & Sponsored Displays helped us target customers on competitor’s detail page

• Creation of highly targeted campaigns to highlight high selling products and improve sales in low selling products

• Addition of negative keywords to reduce spend