Account stats before outsourcing to eStore Factory:
Total Sales: $17,586
Total Ordered Items: 1,882
PPC Sales: $7,604
PPC ACoS: 50.98%
Account stats after outsourcing to eStore Factory:
Total Sales: $44,859
Total Ordered Items: 4,127
PPC Sales: $21,221
PPC ACoS: 41.25%
Here’s everything we did to get the results:
Built and defined a comprehensive advertising strategy that included a combination of Sponsored Products, Brand & Display Ads
Optimizing the existing catalog to boost conversions
Sponsored Product Ads helped improve overall searchability, Sponsored Brand Ads increased brand awareness & Sponsored Displays helped us target customers on competitor’s detail page
Creation of highly targeted campaigns to highlight high selling products and improve sales in low selling products
Addition of negative keywords to reduce spend
