Case study

A whopping 270% increase in PPC sales with 10% decrease in ACOS

Posted by Jimi Patel | February 24, 2021
amazon product ranking services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $17,586
  • Total Ordered Items: 1,882
  • PPC Sales: $7,604
  • PPC ACoS: 50.98%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $44,859
  • Total Ordered Items: 4,127
  • PPC Sales: $21,221
  • PPC ACoS: 41.25%

Here’s everything we did to get the results:

  • Built and defined a comprehensive advertising strategy that included a combination of Sponsored Product, Brand & Display Ads
  • Optimizing the existing catalogue to boost conversions
  • Sponsored Product Ads helped improve overall search ability, Sponsored Brand Ads increased brand awareness & Sponsored Display helped us target customers on competitor’s detail page
  • Creation of highly targeted campaigns to highlight high selling products and improve sale in low selling products
  • Addition of negative keywords to reduce spend


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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