ACOS Reduced by 36% in just 2 Months

Category: Dietary supplements

Brand Overview

Folatemaxx is a trusted brand offering high-quality folate supplements designed to support health and wellness. We've been working with them for nearly two years, but there was a time when their ACOS skyrocketed to 60%, threatening profitability. We immediately stepped in with a rescue plan, slashing the ACOS down to 24% while doubling their PPC sales.

Challenge

The challenge with Folatemaxx came when their ACOS suddenly spiraled out of control, hitting a staggering 60%. This was a serious issue that could have eaten into their profits fast. We needed to act quickly and effectively to not only bring the ACOS down but also keep the sales momentum going strong. It was a high-stakes situation that required a precise, expert solution.

Approach

• Conducted a deep keyword audit to identify underperforming terms and reallocate spend to high-converting, lower-cost keywords.

• Implemented bid adjustments based on real-time data to control costs while maximizing ad placements in high-conversion spots.

• Restructured the PPC campaigns to focus on segmentation by product, audience, and buying intent, ensuring tighter targeting.

• Launched negative keyword campaigns to filter out irrelevant clicks and boost overall ad efficiency.

• Optimized dayparting strategies to allocate spend during peak performance hours and minimize wasted budget during low-activity times.

• Regular ACOS monitoring and quick adjustments to stay agile and keep the campaign on track for continued success.

Achievements

• PPC sales increased by 91%, showing nearly double the performance in just two months.

• Advertising spending decreased by 23%, making the campaign more cost-effective while driving higher sales.

• ACOS was slashed by 36%, bringing it down from 60.29% to 24.33%, improving overall profitability.