Case study

Almost triple the orders received with an 80% decrease in ACOS

Posted by Jimi Patel | March 31, 2021
amazon product ranking services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $1,788
  • Total Ordered Items: 181
  • PPC Sales: $207.69
  • PPC ACOS: 103.8%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $3,897.41
  • Total Ordered Items: 415
  • PPC Sales: $1,976.13
  • PPC ACOS: 13.35%

Here’s everything we did to get the results:

  • Keyword Research, Content Optimization, and Image Optimization for all the active products
  • Created new Auto and Manual targeting PPC campaigns to improve sales
  • Added profitable keywords from customer search term reports
  • Constant alteration of campaigns on a daily basis to avoid surprises in the form of increased ACOS or lower sales
  • Addition of negative keywords to reduce spend


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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