Almost triple the orders received with an 80% decrease in ACOS

Account stats before outsourcing to eStore Factory:

• Total Sales: $1,788

• Total Ordered Items: 181

• PPC Sales: $207.69

• PPC ACOS: 103.8%

Account stats after outsourcing to eStore Factory:

• Total Sales: $3,897.41

• Total Ordered Items: 415

• PPC Sales: $1,976.13

• PPC ACOS: 13.35%

Here’s everything we did to get the results:

• Keyword Research, Content Optimization, and Image Optimization for all the active products

• Created new Auto and Manual targeting PPC campaigns to improve sales

• Added profitable keywords from customer search term reports

• Constant alteration of campaigns daily to avoid surprises in the form of increased ACOS or lower sales

• Addition of negative keywords to reduce spend