Astonishing 100K Increase in Sales with Less Than 5% ACoS

Account stats before outsourcing to eStore Factory:

• Total Sales: $205,802.00

• Total Ordered Items: 2665

• PPC Sales: $39,140.00

• PPC ACOS: 7.35%

Account stats after outsourcing to eStore Factory:

• Total Sales: $373,260.00

• Total Ordered Items: 4654

• PPC Sales: $111,074.00

• PPC ACOS: 3.86%

Here’s everything we did to get the results:

• To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords every week

• We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking of each

• Creation of automatic campaigns to collect crucial data like search terms and negative keywords

• Replenishing the backend search term fields in the product to improve organic visibility

• Creation of PAT campaigns to target the specific product to generate sales