Case study

Astonishing 100K Increase in Sales with Less Than 5% ACoS

Posted by Jimi Patel | April 19, 2021
amazon product ranking services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $205,802.00
  • Total Ordered Items: 2665
  • PPC Sales: $39,140.00
  • PPC ACOS: 7.35%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $373,260.00
  • Total Ordered Items: 4654
  • PPC Sales: $111,074.00
  • PPC ACOS: 3.86%

Here’s everything we did to get the results:

  • To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
  • We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each
  • Creation of automatic campaigns to collect crucial data like search terms and negative keywords
  • Replenishing the backend search term fields in the product to improve organic visibility
  • Creation of PAT campaigns to target the specific product for generating sales


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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