Case study

Considerable Increase in Sales with 90% Decreased ACoS

Posted by Jimi Patel | April 19, 2021
amazon consulting services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $1,207.68
  • Total Ordered Items: 74
  • PPC Sales: $211.99
  • PPC ACOS: 166.9%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $1,787.50
  • Total Ordered Items: 111
  • PPC Sales: $406.25
  • PPC ACOS: 64.73%

Here’s everything we did to get the results:

  • Added the highest search volume keywords in Manual Campaign
  • Regularly optimized the campaigns and adjusting the bid of keywords for getting higher sales Analysed the customer search term reports and targeted negative keywords in campaigns to reduce spending and ACoS
  • Targeted competitor’s ASIN to increase our product visibility and generate sales
  • Regularly monitoring the performance of all the campaigns in order to avoid surprises in the form of increased ACoS
  • Optimizing the existing catalogue to boost conversions


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

Consent Preferences