Account stats before outsourcing to eStore Factory:
Total Sales: $11,107
Total Ordered Items: 267
PPC Sales: $1,428
PPC ACOS: 69.89%
Account stats after outsourcing to eStore Factory:
Total Sales: $16,682
Total Ordered Items: 422
PPC Sales: $2,649
PPC ACOS: 37.62%
Here’s everything we did to get the results:
Creating of Sponsored Brand campaign to improve brand recall
Continuous analysis of search term report and negative keyword harvesting to reduce ad spend
Day to day bid adjustment and replenishing campaigns with new keywords
Creation of product and category specific campaigns to capitalize on high selling products
Eliminating any keyword that does not convert and constantly searching for terms customers use. This is the secret to the 50% decrease in ACOS
