Case study

Double the orders received with a 30% decrease in ACOS

Posted by Jimi Patel | February 24, 2021
2_Double the orders received with a 30% decrease in ACOS - Forplay

Account stats before outsourcing to eStore Factory:

  • Total Sales: $11,107
  • Total Ordered Items: 267
  • PPC Sales: $1,428
  • PPC ACOS: 69.89%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $16,682
  • Total Ordered Items: 422
  • PPC Sales: $2,649
  • PPC ACOS: 37.62%

Here’s everything we did to get the results:

  • Creating of Sponsored Brand campaign to improve brand recall
  • Continuous analysis of search term report and negative keyword harvesting to reduce ad spend
  • Day to day bid adjustment and replenishing campaigns with new keywords
  • Creation of product and category specific campaigns to capitalize on high selling products
  • Eliminating any keyword that does not convert and constantly searching for terms customers use. This is the secret to the 50% decrease in ACOS

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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