Double the orders received with a 30% decrease in ACOS

Account stats before outsourcing to eStore Factory:

• Total Sales: $11,107

• Total Ordered Items: 267

• PPC Sales: $1,428

• PPC ACOS: 69.89%

Account stats after outsourcing to eStore Factory:

• Total Sales: $16,682

• Total Ordered Items: 422

• PPC Sales: $2,649

• PPC ACOS: 37.62%

Here’s everything we did to get the results:

• Creating of Sponsored Brand campaign to improve brand recall

• Continuous analysis of search term report and negative keyword harvesting to reduce ad spend

• Day to day bid adjustment and replenishing campaigns with new keywords

• Creation of product and category specific campaigns to capitalize on high selling products

• Eliminating any keyword that does not convert and constantly searching for terms customers use. This is the secret to the 50% decrease in ACOS