Category: Kindle accessories
Brand Overview
Strapsicle is a brand dedicated to making reading on devices like Kindles more comfortable and accessible. When they joined us, their sales were solid, but they knew there was room to grow. Our team spent the first month perfecting their listings, optimizing their store, and crafting a compelling A+ Content and Brand Story. Once everything was polished, we launched our strategic plan—and in just one month, we doubled their sales.
Challenge
Strapsicle had an incredibly innovative product but a limited range, making it tough to scale beyond a certain point. The challenge was figuring out how to position this niche product to reach a broader audience while maintaining its unique appeal.
Approach
Expanded the target audience beyond Kindle users to reach a broader market, including other e-reader brands and niche communities.
Created product bundles and cross-selling opportunities to increase average order value and encourage repeat purchases.
Enhanced the listings with lifestyle imagery and real customer stories to showcase the product’s unique benefits in everyday use.
Ran targeted PPC campaigns focusing on niche keywords, competitor terms, and long-tail phrases to capture high-conversion traffic.
Launched a review strategy that prioritized quality feedback and highlighted the best reviews in A+ Content to build trust.
Constantly adjusted campaigns based on real-time data to maximize ROI and stay competitive.
Achievements
PPC sales increased by 77% from July to August, showcasing a significant boost in campaign effectiveness.
ACOS improved by 6.6%, making the campaigns more cost-efficient while achieving higher sales.
