Account stats before outsourcing to eStore Factory:
Total Sales: $10,221.10
Total Ordered Items: 505
PPC Sales: $1,225.14
PPC ACOS: 41.97%
Account stats after outsourcing to eStore Factory:
Total Sales: $25,823.59
Total Ordered Items: 1310
PPC Sales: $1,427.64
PPC ACOS: 15.72%
Here’s everything we did to get the results:
To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords every week
We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking of each keyword
Targeted campaigns made with reverse ASIN keyword research of our competitors
Creation of automatic campaigns to collect crucial data like search terms and negative keywords
Replenishing the backend search term fields in the product to improve organic visibility
