Case study

Doubled the Sales with 60% Decreased ACoS

Posted by Jimi Patel | April 19, 2021
amazon product ranking services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $10,221.10
  • Total Ordered Items: 505
  • PPC Sales: $1,225.14
  • PPC ACOS: 41.97%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $25,823.59
  • Total Ordered Items: 1310
  • PPC Sales: $1,427.64
  • PPC ACOS: 15.72%

Here’s everything we did to get the results:

  • To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
  • We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each keyword
  • Targeted campaigns made with reverse ASIN keyword research of our competitors
  • Creation of automatic campaigns to collect crucial data like search terms and negative keywords
  • Replenishing the backend search term fields in the product to improve organic visibility


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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