Account stats before outsourcing to eStore Factory:
- Total Sales: $10,221.10
- Total Ordered Items: 505
- PPC Sales: $1,225.14
- PPC ACOS: 41.97%
Account stats after outsourcing to eStore Factory:
- Total Sales: $25,823.59
- Total Ordered Items: 1310
- PPC Sales: $1,427.64
- PPC ACOS: 15.72%
Here’s everything we did to get the results:
- To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
- We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each keyword
- Targeted campaigns made with reverse ASIN keyword research of our competitors
- Creation of automatic campaigns to collect crucial data like search terms and negative keywords
- Replenishing the backend search term fields in the product to improve organic visibility