Category
Electronics Accessories
Brand Overview
MyBatterySupplier is a renowned name in the USA marketplace, recognized as a leading Amazon retailer specializing in batteries. With a strong foothold in the market, the brand has been a go-to destination for battery needs. However, despite its established presence, MyBatterySupplier recently encountered a sudden downturn in sales, sparking concerns about its business’s future.
Challenge
Facing declining sales intensified competition, and shifting consumer behaviors, our client’s brand found itself grappling with reduced visibility and performance issues across Amazon’s platform. Their sales were going down, and there was a lot of competition on Amazon.
Approach
- Conducted comprehensive market analysis to dissect competitor strategies and identify emerging trends.
- Strategically optimized product listings by creating keyword-rich titles, bullet points, and descriptions.
- Devised a dynamic pricing strategy tailored to the client’s objectives, leveraging real-time data and competitor insights.
- Launched targeted advertising campaigns, utilizing Amazon Sponsored Products and Sponsored Brands to position client’s products in front of the right audience at the right time.
- Crafted strategic promotions and deals, including lightning deals, coupons, and bundle offers.
- Implemented continuous optimization and iteration processes, with experts constantly refining approaches based on feedback and results.
Achievement
Business growth from September 2023 to January 2024
| Metric | September 2023 | January 2024 | % Change |
| PPC sales | $58,240 | $97,432 | 67.28% increase |
| % of sales New to Brand | 85.96% | 96.97% | 12.81% increase |
| ACoS | 20.93% | 19.21% | 8.21% decrease |
