Case study

How a battery supplier brand achieved a 67% increase in PPC sales and an 11% rise in new-to-brand customers

Posted by Jimi Patel | May 17, 2024


Electronics Accessories

Brand Overview

MyBatterySupplier is a renowned name in the USA marketplace, recognized as a leading Amazon retailer specializing in batteries. With a strong foothold in the market, the brand has been a go-to destination for battery needs. However, despite its established presence, MyBatterySupplier recently encountered a sudden downturn in sales, sparking concerns about its business’s future.


Facing declining sales intensified competition, and shifting consumer behaviors, our client’s brand found itself grappling with reduced visibility and performance issues across Amazon’s platform. Their sales were going down, and there was a lot of competition on Amazon. 


  • Conducted comprehensive market analysis to dissect competitor strategies and identify emerging trends.
  • Strategically optimized product listings by creating keyword-rich titles, bullet points, and descriptions.
  • Devised a dynamic pricing strategy tailored to the client’s objectives, leveraging real-time data and competitor insights.
  • Launched targeted advertising campaigns, utilizing Amazon Sponsored Products and Sponsored Brands to position client’s products in front of the right audience at the right time.
  • Crafted strategic promotions and deals, including lightning deals, coupons, and bundle offers.
  • Implemented continuous optimization and iteration processes, with experts constantly refining approaches based on feedback and results.


Business growth from September 2023 to January 2024

Metric September 2023 January 2024 % Change
PPC sales $58,240 $97,432 67.28% increase
% of sales New to Brand 85.96% 96.97% 12.81% increase
ACoS 20.93% 19.21% 8.21% decrease

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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