Category: Home Improvement
Brand Overview
RS Industries provides a wide selection of gate hardware and shed lock kits. They teamed up with eStore Factory to improve their product listings and manage their account. Now, we're working together to promote their products to boost sales and grow their presence on Amazon.
Challenge
As we moved past the optimization stage, our main challenge was to bring tangible results. With the product listings and account management refined, our focus shifted to driving sales and achieving growth on the Amazon platform.
Approach
Addressed brand name issues with Amazon and religiously took a follow-up with Amazon till we got the right brand name uploaded.
Leveraged Amazon Vine to get real customer reviews.
Introduced product videos to improve engagement and conversion rates.
Expanded advertising efforts with the launch of additional campaigns, effectively utilizing Sponsored Brand and Sponsored Display ads.
Analyzed trends from the previous year's April data to optimize current campaigns.
