Category: Vitamins, Minerals & Supplements
Brand Overview
Intelligent Formula specializes in developing advanced eye nutrition supplements, dedicated to enhancing eye health through innovative formulations. Initially challenged by high Advertising Cost of Sales (ACoS), Intelligent Formula sought to optimize its advertising strategy to achieve a balance between cost efficiency and sales growth.
Challenge
Intelligent Formula faced a high Advertising Cost of Sales (ACoS) at 34.01% in May 2023. This high ACoS indicated that a large portion of their revenue was being consumed by advertising expenses, reducing overall profitability. The challenge was to reduce the ACoS while maintaining or increasing sales.
Approach
Strategically optimized PPC campaigns to target high-converting keywords and audiences
Implemented effective bid management strategies to maximize ROI and reduce ACoS
Conducted thorough keyword research and refined keyword selection for relevance and performance
Improved ad copy and creative elements to increase click-through rates and conversion rates
Optimized detail pages to improve user experience and conversion rates
Regularly reviewed performance metrics and adjusted strategies based on data insights to continuously improve campaign effectiveness
Achievement
Business growth from May 2023 to January 2024
May 2023
Total sales: $17,963
PPC sales: $5,212.80
Spend: $1,772.96
ACoS: 34.01%
January 2024
Total sales: $33,985
PPC sales: $8,624.38
Spend: $1,715.01
ACoS: 19.89%
Achieved a remarkable growth in total sales, rising from $17,963 to $33,985, demonstrating an impressive 89% increase within the period
Increased PPC-driven sales from $5,212.80 to $8,624.38, marking a substantial 65% growth
Successfully reduced ACoS from 34.01% to 19.89%
